TikTok is increasingly being used by small business owners to promote their products or services. Why shouldn’t they be able to do so? More than 1.5 billion people have downloaded this ever-popular social media platform. If you want to use TikTok for business, simply creating an account and posting videos at random will not suffice. To help you maximize your success on TikTok, you should also know the best time to post.
Why Does the Best Time and Day to Post on TikTok Matter?
The time it takes to post on TikTok is important. You’ll get low engagement if you post your content when the majority of your TikTok audience is sleeping or doing something other than TikToking. Finding the best TikTok posting time is therefore crucial to your success.
However, you should be aware that only high-quality content, shared at the right time, has the potential to generate the most engagement. Regardless of the publishing schedule, poor content will not move the needle.
When is the Best Time to TikTok Post?
Tuesday, Thursday, or Friday are the best days to post on TikTok. According to Influencer Marketing Hub, there is a lot of engagement these days.
Today, what is the best time to post on TikTok?
The best time to post on TikTok today is determined by the day of the week. TikTok videos posted at different times on different days generate different levels of audience engagement. So, depending on what day it is today, the best time to post content on TikTok will be determined.
When Should You Use Tiktok?
Knowing when to post can make a big difference, whether you want to be a TikTok influencer or want to use it to promote your business.
Influencer Marketing Hub analyzed 100,000 posts to determine the most effective posting schedule for maximum engagement.
They discovered that the following TikTok posting times (all in EDT, excluding sectors) are more effective at driving engagement:
Monday is the best day to post on TikTok
On Mondays, morning posts perform better. According to the research, the best times to post on TikTok on Monday are 6 a.m., 10 a.m., or 10 p.m.
Tuesday is the best day to post on TikTok
The best time to post on Tuesday is at 9 a.m., according to the experts. 2 a.m. and 4 a.m. are the other two times you can post videos.
Wednesday is the best day to post on TikTok
On Wednesday, the best times to post on TikTok are 7 a.m., 8 a.m., or 11 p.m.
Thursday is the best day to post on TikTok
If you’re going to post content on Thursday, the best time to do so is at 12 a.m. You can also choose between 9 a.m. and 7 p.m.
Friday is the best day to post on TikTok
The best time to post on TikTok on Friday is at 5 a.m. 1 p.m. and 3 p.m. are two more ideal times.
Saturday is the best day to post on TikTok
On Saturday, the best times to post on TikTok are 11 a.m., 7 p.m., or 8 p.m.
Sunday is the best day to post on TikTok
On Sunday, the best times to post on TikTok are 7 a.m., 8 a.m., or 4 p.m.
The Best TikTok Live Day
Tuesday, Thursday, or Friday are the best days to watch TikTok live.
When is the best time to do a TikTok Live?
TikTok live is best between the hours of 10 a.m. and 2 p.m. ET. TikTok users are most active during this time slot, according to Business Insider.
How to Determine the Most Appropriate Time to Post on TikTok for Your Business
One of the most popular social media platforms is TikTok. It also includes TikTok Analytics to assist you in determining the best time to post your content for maximum engagement.
Here are some easy steps to follow:
1. Upgrade your TikTok account to TikTok Pro
The Tiktok Pro account provides many useful insights that are beneficial to both aspiring and experienced creators. In three easy steps, you can upgrade to a pro account:
- From your profile page, go to the Privacy & Settings tab.
- Select Manage Your Account from the drop-down menu.
- Select Switch to Pro Account 2 from the drop-down menu.
2. Determine the location of your global audience
TikTok’s Analytics will tell you where your audience is located once you have a pro account. The top territories where your audience is located can be found by going to the Followers tab in TikTok’s Analytics section.
You can figure out the time period you should avoid when people sleep or do other work-related activities based on your audience’s location.
If your audience is spread across multiple time zones, you may need to find a few sweet spots that overlap in all time zones to cater to those people.
3. Check to see if your followers are online
To fine-tune your TikTok business strategy, you need to know when your followers are using TikTok. You can look into your followers’ activity to see when and where they are most active.
4. Keep tabs on how well your content is performing
Because your success on TikTok is largely dependent on how good your content is, you should look into the Content tab of Analytics to see how your posts perform. You can learn a lot from this tab about how each post performs, including shares, views, comments, and likes, so you can create high-performing content.
Work on finding interesting ways to create engaging content to delight your audience once you’ve figured out what your audience likes best based on previous interactions with your content.
5. Figure out when your target audience is available
Now that you know what kind of content works and when your target audience is online, the next step is to figure out what times will work best for them.
In order to figure out the sweet spots when content gets more engagement, you should publish quality content with relevant hashtags multiple times when your audience is active for a test.
6. Make the Requisite Changes
It can take some time to figure out the best time to post on TikTok, and you’ll only know it through trial and error. As a result, if something isn’t working, you should be prepared to make the necessary adjustments.
Schedule your TikTok video uploads for the best results
You can schedule videos for those time slots once you’ve determined the best time to publish your videos on TikTok. You can schedule videos from 15 minutes to 10 days in advance using TikTok’s native tool. You can also do the job with third-party apps like Loomly or Social Pilot.