It’s no secret that Google regularly announces and implements changes to its platforms. Since 2019, Google has unrolled changes to their system of ranking websites annually, and 2021 is not any different.
Whether you’re a business owner, a marketing manager, or simply someone who likes to remain informed it is often hard to stay up with what each new change means, and the way it affects individual sites.
On May 16th, Google is going to be announcing the complete scope of the most recent program algorithm updates that are slated to travel into effect this summer, but their recent announcements dating back to last year give us some idea of what to seem for within the coming months for the Google Algorithm Changes.
Primary Google Algorithm Changes
Primarily, Google is updating its algorithm to incorporate an element called Page Experience. Page Experience accounts for aspects that previously are wont to rank an internet site or webpages like mobile-friendly and secure connections and more heavily accounts for interactivity, page speed, and page stability. Google wants to prioritize an internet user’s experience with an internet site in their ranking process.
Core Web Vitals
Part of the new Google Algorithm Changes is Page Experience ranking system may be a platform called Web Vitals. As explained on their site, Web Vitals is “an initiative by Google to supply unified guidance for quality signals that are essential to delivering an excellent user experience online.
”Web Vitals are weakened into Core Web Vitals, which are the foremost important benchmarks for site success. Other Web Vitals are secondary “supplemental” factors in consideration of user experience. Currently, the three most vital Core Web Vitals are loading, interactivity, and visual stability.
Required Website Changes
So what can site owners, web admins, and developers do to make sure their sites exceed these standards for the latest Google Algorithm Changes for Page Experience? Google has put together a set of tools to live crucial Web Vitals, like Google Search Console’s new Core Web Vitals Report, or Google’s Page Speed Insights, which breaks down a site’s loading time and what changes are often made to enhance it.
You’ll also test a site’s mobile friendliness through Google Search Console. Of course, many developers already optimize for a few of those factors. Still, to make sure you don’t lose any skin within the game when these changes become this summer, it’s crucial that you simply audit your website for any potential errors, particularly within the areas of page speed, interactivity, and visual stability.
Updates on Google Search
You might be wondering where actual site content will factor into this new ranking process. From the words of Google, the content remains king: “Great page experience doesn’t override having great page content.” So moving forward, not only will you would like stellar, well-optimized content on your site, but you would like your users to enjoy the medium through that content is delivered also.
Want to find out more about the way to meet the latest Google Algorithm Changes head-on? Have questions on how your business can stay before the curve, or improve its rankings? i4 Solutions can help. With 20 years of experience within the digital marketing industry, we’ve successfully fielded all of Google’s changes with our proactive, ensuring client SEO company in Utah success for years to return.
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