Twitter marketing has increasingly become an intricate channel for even the most astute social entrepreneurs. Like any other social networking platform, finding successful marketing success with Twitter requires deliberate strategy and determination to stand out from the crowd and keep your followers engaged.
Power of Twitter Marketing
Marketing on Twitter is all about how you use the platform to tell your story and provide information for potential customers to engage with you. Without a solid foundation of targeted Twitter lists, it’s impossible to spread your message to reach the right people. In this article, we’ll look at how to target the Twitter users who are most likely to be interested in what you have to offer.
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Insights of Twitter Marketing
The first thing to consider when formulating a Twitter marketing strategy is your audience. If you have a brand, you may be able to start a conversation about a range of topics related to your product or service.
If you’re working on a smaller scale, consider using the character limit provided by the social platform to limit the number of characters used in your Twitter profile bio and tweets. This can help to create brand awareness, generate sales interest and allow you to be more creative with your marketing strategy.
As a brand, your Twitter profile represents you, so it’s important to take the time to consider how your brand will appear to the public and how you will interact with them. This will help you gain a better insight into which areas of Twitter marketing you should focus your efforts on.
Many companies underestimate the amount of personalization a tweet can do. Take advantage of the 140-character maximum character limit to deliver your message in a way that is natural for human readers, and build brand recognition in interesting and unique ways.
Your followers will be the first port of call if you wish to engage with your target audience. Make sure that you follow accounts that are relevant to your brand, but also make sure that they retain their followers in the future. While following multiple accounts at once can work well, using only the first few and growing your network organically over time is a better idea.
This strategy helps you stay on top of your brand’s future, rather than trying to outdo one another in the hopes of capturing the next share of the market.
4. Message with Visuals
The recommended size for most Twitter visuals is seven characters. Anything longer may cause confusion, so keep it short and sweet. It’s also recommended that you use color as sparingly as possible, as colors tend to distract rather than engage. Your graphics should engage the reader on a visual level, rather than confusing them with text. You could also complement your visuals with video transitions from Film Impact. Contrary to what many might think, Twitter is a gold mine for video marketing. There has been a 95 percent increase in daily video views on Twitter over the past few months. Likewise, there has been an 85 percent year-over-year increase in watch time on Twitter.
The first step in integrating Twitter visuals into your marketing campaign is to choose relevant hashtags for your brand. In order to attract more attention, you need to ensure that your visuals are not only visually striking but are also relevant to the audience you’re trying to reach. If you have a product or service that doesn’t directly relate to the topic, then you’re likely to receive a lot of “dishonest” comments.
Steer clear of the negative feedback and focus instead on offering helpful information and content. The keywords you use in your tweets should also be related to your brand’s homepage, and your followers should be able to identify the keywords easily.
The second step is to upload your Twitter videos and images to your website or to social media sites like Facebook and Google+. This step will provide an easy way for people to connect with you, and if they find your page they’ll be able to follow you on the platform.
With Facebook and Google+ you can upload your videos to your timeline, where your followers can scroll through them and interact with you. This will also provide analytics about how many people are viewing your YouTube videos or your Facebook pictures.
7. Profile Updates
The final step to integrating Twitter into your social platform marketing is to add the appropriate amount of relevant hashtags to your profile. When someone searches for your brand on a search engine they’ll often use a special hashtag containing your brand name.
The hashtag should include all of your Twitter keywords, as well as a couple of keyword phrases that compliment your brand. Using hashtags can be a very effective method for driving targeted traffic to your site.