For a wide range of needs and queries, today’s consumers use online search engines. As a result, companies should optimize their websites and content for these platforms. There’s always room for improvement, whether you already have a solid SEO strategy in place or are just getting started. Members of the online small business community have shared some of their best SEO advice.
1. To increase traffic, try these link-building strategies
Incoming links to your website can help you get more traffic and improve your SEO. However, you don’t have as much control over these links as you do over the ones that go out. Fortunately, there are still some strategies that can assist you in increasing these connections.
2. Boost the Performance of Your WordPress Site
The speed with which page loads can have a significant impact on SEO. Search engines place a premium on results that are simple to find and use. So, if you’re looking for a quick way to increase traffic.
3. Visual Content Can Help You Increase Social Engagement
Digital marketing is about more than just increasing the number of visitors to your website. Another important metric for measuring success is engagement. In fact, encouraging your social media followers and website visitors to interact with your content can lead to more repeat business and even help your profiles rank higher in search engine results. In this Platter of a Gold post by Adeyemi Adisa, learn how to improve social engagement through visuals.
4. A Business Podcast can help you improve your SEO
When you think of SEO strategies, podcasting is probably not the first thing that comes to mind. After all, there aren’t many keywords for search engines to recognize in audio content. However, as Lisa Sicard argues in this Inspire to Thrive post, you shouldn’t dismiss this strategy entirely. After you’ve read her post, come back here to see what other BizSugar members have to say.
5. Learn about SEO’s main pillars
Businesses can become engrossed in the nitty-gritty of SEO. But it’s crucial to grasp the fundamentals that will have the greatest impact on your business over time. Mark Traphagen delves into the three main pillars in this Search Engine Journal article.
6. Get Motivated to Produce More Content
By providing useful information and including additional keywords, content marketing, such as blogging, can bring more visitors to your website. However, it can be difficult to come up with enough creative ideas at times. James Brockbank’s SEMrush post includes examples to help you plan your strategy.
7. Persuade a Marketing Doubter
Marketing is viewed as unimportant by some business professionals. If you have these people on your team, they could be holding you back from reaching your full potential. Read Gee Ranasinha’s tips in this Kexino post to get everyone on board. Then read what members of BizSugar have to say in the comments.
8. Improve Your Local Business’s SEO
Nearly every business can benefit from SEO. Customers frequently search online for local spots before visiting in person, so it’s especially important for local businesses. Neil Patel provides a guide for local marketers in this post.
9. Make Content That Is More Valuable
However, putting out a few generic blog posts isn’t always enough for businesses. The image you want to project to customers or clients should be reflected in your content. Elevating your brand through content, especially for B2-B companies, can be extremely beneficial. In this TopRank Marketing article, Lane Ellis goes into greater depth.
10. Find Out How Google’s Changes Might Affect Your Accounts
Some recent Google changes may have an impact on your account if you use PPC ads to increase online traffic. It’s always a good idea to stay on top of Google’s new features and options, as they could provide additional functionality for different brands. Greg Finn’s article on Search Engine Land explains more.
Learn more from Marketing and read How to Use Videos in Your Marketing Strategy on a Budget.