Non-fungible tokens (NFTs) have grown to be a $41 billion market, and they should be a part of your business portfolio. It’s a profitable market that outperforms the crypto sector in terms of digital collectibles and opportunities to tokenize real-world objects, artworks, and more.
However, with so many entrepreneurs rushing into the NFT market, you’ll need to be strategic in order to persuade and retain customers.
This blog discusses some practical steps to take when looking for an NFT marketing service and putting marketing campaigns together.
Why Do Non-Profit Organizations Need a Marketing Strategy?
The majority of entrepreneurs are just getting started in the NFT space, and more than 70% of them don’t have a strategy in place yet. Some of them believe Discord is the only marketing channel available, but it isn’t. NFT marketing is a set of strategies and tools used to create a community around a specific project.
It’s great that you know about your NFT products and services, but what about your customers? It’s pointless to start a business if you don’t tell your customers what you’re offering. It’s not as if you should preach to them or brag about your wares. Marketing should not be promotional in the sense that it should not be preachy, but rather educational.
Marketing Levels the Playing Field
Regardless of the financial threshold, status, or other factors, a good NFT marketing strategy levels the playing field. The corporate power will have that persuasive factor if big brands embrace NFTs. A well-crafted NFT marketing strategy, on the other hand, levels the playing field to allow businesses to thrive (regardless of size).
Revenue is generated by marketing
During the early stages of your NFTpreneurship career, you may not be a wealthy business owner. Revenue-driven strategies, on the other hand, will bring a sigh of relief (to you). You work with low-paying clients on a typical business day if you don’t market. However, new business opportunities may arise as a result of NFT marketing.
Creating a Community For NFT businesses, the first step in marketing is to create a community. Bringing together like-minded people will aid these businesses in their efforts to educate, spread (the word), and leverage the utilities.
But, guess what? Only one out of every three NFT companies understands the importance of community. Even when a company succeeds in forming a community, it struggles to keep its members. Because they believe that NFT fans only join communities for the giveaways, rewards, joining bonuses, etc. However, this is not the case; people prefer businesses that engage them on a regular basis.
Businesses can use NFT marketing to keep their communities engaged at a low cost. But wait, you might be thinking, how is that possible? To meet the demands of your community, NFTs and crypto have an inherent marketing-friendly nature, which you should enhance with an NFT marketing agency.
5 NFT Marketing Services tips (In no particular order)
I’m not familiar with your business portfolio, and I’m not sure at what stage of your career you’re reading this blog.
But, before you start marketing, I think you should read this 5-point checklist:
Fill out your social media profiles
Customers are more likely to visit your business website if you have a strong social media presence. Before that, if you don’t already have social profiles, you should do so right away. Make sure you have a Telegram and Instagram account in addition to your Facebook and Twitter accounts.
In your NFT marketing campaign, every aspect of your social profile matters. Allow me to explain:
- The handle (account name) should be consistent across platforms (as you are probably aware!).
- Make sure the name includes your company’s name.
- Your profile photo should be in line with your company’s goals.
- Hire a good graphic designer to create an attractive profile photo and logo that meets your requirements.
If at all possible, optimize and complete tasks (on your own) or hire a marketing firm to do so for you.
In crypto, focusing on technological and trending NFT trends (e.g., Marketplaces, NFT Gaming platforms, etc.) has proven to be extremely successful. Using precise keywords attracts and engages potential visitors to your website.
If your NFT project is a marketplace for buying and selling NFTs, a healthy trading volume is essential for maintaining liquidity and allowing your users to sell their NFTs quickly. An excellent approach for an NFT-based protocol is to use Search Engine Optimization (SEO).
Assign roles to people
So, here’s how I’m going to approach this section:
One way: you can’t possibly keep track of your social media profiles and marketing campaigns on a regular basis, can you? To offload your consignment, delegate your marketing activities to a full-service NFT marketing agency.
The following method is essential: assigning roles in the Discord platform. Delegating powers (replying, hosting AMA sessions, etc.) will help you in the long run, as Discord servers emphasize community-first policies.
Do you recall the well-known adage? It is said that a picture is worth a thousand words. With each social media platform, a visual approach can help you communicate more effectively. Explain a complicated blockchain protocol with an easy-to-understand infographic or a fun video.
Including animated GIFs in your social media posts or on your website adds a fun dimension to your marketing campaign. To persuade handheld device users, make sure you post mobile-optimized images and videos.
Measuring is the same as knowing
If you’re ready to market your company, you should also track the results of your campaign. Measuring campaign performance begins with the use of metric tools, similar to how Google Analytics tracks website traffic. Similarly, you’ll see dedicated metrics for each platform even if you’re doing social media marketing.
Knowing this information will help you understand how people get to your website, which social media posts are most effective, how to measure the return on your ad campaigns, and much more.
The NFT ecosystem is growing, and new technological advancements are being made every day. It’s also obvious that you should keep an eye on NFT marketing trends. Always remember this rule of thumb (in marketing): don’t be afraid to try new things. Always feel free to broaden your horizons and try new things when working on a project.
If you can’t market your NFT on your own, you should consider using a low-cost NFT marketing service.
Do you have any opinions on this website? Please share your thoughts in the comments section.
Learn more from NFT and read NFT Marketplace – Why are They Necessary and How can They be Developed?