The right marketing strategy can mean the difference between your small business’s success and failure.
There’s always room for improvement, even if your current strategy is yielding positive results. That brings us to the million-dollar question: how can you take your marketing strategy to new heights in 2022?
While there is no one-size-fits-all solution, there are a few suggestions worth considering. The following are five of the best.
Examine Previous Results
This is where everything begins. You won’t know what to do in the future if you don’t know how your marketing strategy performed in the past.
Examine your results from 2022 as well as the first quarter of 2022.
What was most effective? Which marketing strategies were unsuccessful? Is it time to implement new marketing ideas to jumpstart your department?
Tracking marketing performance is easier than ever before with the right tools in place. There are software programs that will take care of everything for you. All you have to do now is compare the figures and decide what to do next.
Bring in a Marketing Strategy Consultant
For many small business owners, this is a significant step forward, but that shouldn’t deter you from considering it.
There are numerous advantages to hiring a marketing strategy consultant, including but not limited to:
- Expert guidance
- Another person to share ideas
- A different view of your marketing strategy
- New ideas
Bringing in an outside marketing consultant can be intimidating. They could drastically alter what you’ve done previously. It may also irritate your marketing department. However, if you believe it is the best option for your small business, go ahead and do it.
Hire only the best marketing consultants. Make sure you hire an experienced and knowledgeable professional with a proven track record of success by doing your homework.
Increase your content marketing budget
70 percent of marketers are actively investing in content marketing, according to research.
That’s a big number (and it’s only going to get bigger). As you learn more about your competitors, you’ll notice that many, if not all, of them, are investing heavily in content marketing.
This isn’t to say you should go all-in on your content marketing strategy, ignoring other strategies that have worked in the past. However, it does imply that you should learn more about content marketing, particularly the types that are most likely to produce the desired results.
The following are some of the most common types of content marketing:
- Blog posts
- Social media content
- Video content
- Slide decks
You get my drift. There are numerous approaches to getting started with content marketing. The most important aspect is that you have a strategy in place. This will help you stay on track.
Purchase the Correct Software
You may recall a time when business software was not widely used, depending on your age. Only the largest and most profitable businesses were eligible.
Thankfully, things have progressed over time, and there is now software for almost every business task.
A customer data platform, a customer review platform, and an analytics platform are some of the software applications to consider as a marketing professional.
Consider whether there is a free trial available before purchasing any software. This allows you to put the software to the test, allowing you to see if it meets your requirements.
Tip: Whatever type of software you’re looking for, you’ll probably find several options. Compare the benefits, drawbacks, and features to make an informed and confident decision.
Increase your efforts
Many small business owners fall short in this area. They know what has worked in the past and believe that this is all they should concentrate on in the future.
True, you don’t want to abandon the marketing strategies that have brought you this far. On the other hand, you never know what else might work until you try it.
Slowly expand your efforts to see what other marketing strategies can help your company generate a positive return on investment (ROI).
As previously mentioned, track the results of your new marketing efforts. This will tell you if you should keep going or if you should stop.
It’s possible that you’ll make a mistake as you consider the many ways to improve your marketing strategy in 2022. And when that happens, it could cost you both time and money.
On the plus side, understanding the most common errors can help you avoid them. Here are a few mistakes to watch out for:
- Moving too quickly: Taking action is a good thing, but don’t get ahead of yourself. If you move too quickly, you risk losing sight of what’s most important.
- Overspending: Don’t overspend on new marketing tactics, even if you have the budget for it. Take it slowly and steadily, track your progress, and scale as needed.
- Doing everything yourself: This is a recipe for disaster for your small business. Even if you consider yourself an accomplished marketer, you are only one person. And you have a lot on your plate as a business owner. Rather than trying to do everything yourself, hire marketing professionals you can rely on to take care of everything.
It’s critical to have a strategy you can trust and rely on, regardless of your marketing goals, from building a brand community to generating more leads for your sales department.
Take some time to consider the five suggestions above and how they might improve your small business.
Learn more from Marketing and read How to Use Artificial Intelligence Within Your Marketing Strategy.