Starting your own blog in 2022 is a great idea to make passive income and share your expertise or passion with others. It takes time to build an audience and presence, but it’s possible!
To help guide you through the journey, we have compiled a list of tips. Hopefully, they’ll come in handy. Let’s dive into it.
1. Be an Expert in Your Topic
Not to state the obvious, but you must be passionate or very knowledgeable about your topic! Say you want to start a recipes blog, then readers expect you to be a great cook!
It goes the same for every other niche. Focus on something you love and create content around it, always keeping your target audience in mind. What would they want to read, and why?
2. Analyze Social Media Platforms
When you start a blog, be sure to build a strong presence online too. Social media is a must for every online activity these days, and blogging is no exception!
Each social media platform holds different users and target audiences. For example, Instagram might be better for artsy people, while Facebook is a good option for political-related blogs.
Analyze each platform and determine what works and doesn’t to attract readers. You’ll notice a boost in traffic after doing this for a while.
3. Make Your Content Accessible
Diversity is everywhere these days, and there’s a good reason for that. Everyone has access to the Internet and your blog, and you want to smooth the reading process for every reader.
For example, you might want to convert audio to text online. You’ll help blind people consume your content, or maybe readers who prefer to listen to the information rather than read it. Sometimes it’s easier to grasp concepts by listening to them!
Another option is to adjust the text so that it’s not difficult to read by people with visual impairments. Some software like PDF already has an option related to this!
4. Analyze Your Main Competitors
It’s always good to see what your competitors are up to. What is working for them, and are they thriving or going down? You’d be surprised by how many insights you can get from such a simple action as market and competitors’ research.
You’ll grasp what strategies work, which don’t, what product or content the audience is excited about, and much more.
But here’s the thing: your competitors can do their homework too! They will research you once you get a reputation. Fraud is somewhat common online, so make sure to get identity theft protection before it’s too late.
5. Study The Use Of The Social Media Instruments
Some social media tools allow you to analyze your profiles, create reports on new followers and unfollowers, schedule content to publish at a time of your choice, etc.
These instruments come in handy if you lack time to do everything on your own. These tools give you insights at a glance, and some of them help you organize your content.
You may integrate some of the best ones into your blog or platform to save time and energy.
6. Professional Gadgets
Blogging is easy to start – anyone can do it! But as you advance in your blogging career, you might want to consider acquiring professional gadgets to make the work process easier.
Some devices to consider are as follows:
- A laptop: You want to be connected most of the time, even when you’re not home. Maybe you want to write posts at a café or on that long commute. Be that as it may, you need a good laptop.
- An external hard drive: Although we all rely on the cloud these days, who knows when it can go down? Having an external hard drive will prevent any losses of important digital material.
- A good microphone or webcam if you plan to record vlogs or courses too! No one likes low-quality images or videos, as it’s usually a sign of unreliability.
7. Set Up Your Social Media Accounts
After you’ve done your research on what social platform is better for you and the tools you’ll be using to manage content and statistics, it’s time to set up the accounts!
Make them look professional and attractive to readers. If it’s for beauty purposes, make it aesthetic. If your content is about tech, make the account look modern. You get the idea. Most people judge a book by its cover, and your social media profiles represent the cover.
8. Think About The Advertisement
There are infinite marketing strategies in today’s market. You have search engine optimization (SEO), pay-per-click (PPC), paid ads, paying influencers to promote your product and many other options.
If you start your blog, you should spare time to think about how you’re going to advertise it. Again, some strategies work best than others, depending on your target audience.
Say you want to attract younger generations to a pop-culture blog. Then social media advertising might be the key. But if your target audience is parents that work all day, maybe it’s best to create an email campaign.
It’s really up to you and your readers, but make sure to do your research on marketing or hire an expert on the niche!