It can be difficult to market your company event in order to reach a wider audience. Contacting a prospective customer base effectively can be difficult, and spreading the word about your event can be time-consuming. So, how do you ensure that your company event is a success?
Event Marketing Can Expand Your Customer Base
Any professional would advise you to use social media to spread the word, and they would not be wrong because it is fundamentally a marketing and networking concept. Creating a Facebook event is a feature that many businesses are utilizing due to its ease of use and exceptional promotional capabilities. Despite the simple setup, there are still doubts about the actual attendees.
Here are a few ideas for using the Facebook event feature to increase visibility, make new contacts, and ultimately expand your customer base.
How to create Facebook Event for Invitations
Following the creation of your Facebook event, you must carefully craft your guest list. As a host, you can only invite friends from your personal Facebook account, not from your company’s.
Be careful not to invite your entire friend list — not only will this appear insincere or even spammy, but you may also end up inviting people who aren’t considered your target audience for your customer base.
So, hopefully, you’ve been using your social media account for both professional and personal networking.
Appeal to Your Larger Audience
Consider involving a co-host for their resources and inviting their friends, who can then invite their friends, and so on. It’s important to note that the guests you invite can tag or invite their friends, which allows you to build a large RSVP list and increase your company’s visibility.
Because guests can invite and notify their friends about your event, it would be beneficial to provide some incentive for them to do so. Announce a company discount for attendees who bring a Facebook friend. Alternatively, the more friends they invite, the better the deals become.
Anything you can do to move a potential customer from “not going” to “interested” to “going.”
Incentivise Your Event
Many people say they’ll go, but you want them to actually show up. Giving out promotional incentives at your event is one way to attract potential customers.
If your promotional efforts end after they’ve clicked “going” to your event, you’re only halfway there. Updates on promotional efforts, location changes, and general customer inquiries that need to be addressed.
Your Facebook event has a wall, just like a regular Facebook page
Your marketing and networking instincts should tell you that this is an excellent way to begin or continue a conversation with all of your potential customers. This is an excellent location for announcing promotional incentives, contests, and winners.
As potential customers, it’s critical to accommodate them in any way possible, including directing them to your event via additional social media platforms, as different platforms have different trends and content.
Facebook Will Remind Interested People
If you create an event and invite attendees, Facebook will remind those who clicked “interested” or “going,” but these reminders are easy to overlook.
An active event wall will keep your invitees informed by appearing in their news feed or notifications page with relevant updates or discussions, prompting them to check in on the activities while keeping the date of your event in mind at all times.
Create B2B Networking through Facebook Event Marketing
If you have a business-to-business customer base, the networking techniques described above are still very useful. Professionals from your industry or similar industries should be on your invitation list.
Even if they do not attend your event, any business professional you contact will be aware of your company and will be on their radar. And if your event is a success, they’ll hear about it.
Co-host or sponsor the event with another business
Another option is to co-host or sponsor the event with another company. This is an excellent way to demonstrate the value of your company to a potential customer while also gaining a new customer base from the people your co-sponsor invites.
It’s not only a way to reduce some of your promotional and networking efforts, but it’s also a highly effective way to reach an audience you might not have reached otherwise.
When used correctly and through a marketing and networking lens, social media is arguably the most valuable tool for expanding your customer base.
Creating a Facebook event with the information above in mind will increase your reach, secure more attendees, and maintain your visibility to a large customer base.
Learn more from marketing and read 10 Ways to Refresh a Stale Content Marketing Strategy.