Modern Website Design: 6 Essential Elements

Changes are impossible to ignore, especially in website design. Building a website can take as little as one day with new tools and technologies. But elementary as it might seem at first glance, knowing what to add and what to stay away from is crucial when designing a website.

Keeping your web page up to date will make it visually appealing, optimized, and fast. But what does up to date mean, exactly? Many aspects determine whether the page relies on state-of-the-art technologies and is regularly maintained.

The following are six vital elements that every professional web design agency also ensures your website is modern and competitive.

Readable content

Content plays a pivotal role in a website’s perception. If the content–and here, we mean every illustration, article, background, etc.–lacks quality, it will result in low traffic and insufficient exposure. As a result, maintaining the website will bring nothing but discomfort, making you think it’s not worth the effort.

But before jumping to hasty conclusions, let us tell you that web pages are critical for the brand’s success. Improving the website is very much doable, specifically today when a host of tools is available within a few clicks. For instance, you can use this poster maker for free and create awe-inspiring visuals that will elevate your page to a new level.

Mobile optimization and navigation

Needless to say, of all devices, smartphones are the most affordable for people. Mobile gadgets are multifaceted tools that allow us to chat and be on the line 24/7. Furthermore, smartphones’ range of opportunities has expanded tremendously with technological advancement. That is to say, not only do we use phones to talk with our family, but we can also use them to find the necessary information, make purchases, and do a wide array of other things.

More to the point, web pages should now be more agile and flexible, adjusting both to large and small screens. Optimizing your website and creating its mobile version will improve customer experience and boost your page’s SEO ranking.

Abundant information

Whatever the page is about, including coherent information on crucial matters is necessary. For instance, it is essential to provide legal documents, like terms of use, privacy policy, and alike to ensure the page abides by the rules. Suffice to say, a few people will go through those documents, as they contain complicated terminology. Still, they must be found on every site.

Apart from that, it’s necessary to provide contact information so that people can reach the company should they have questions or concerns. Depending on the owners’ residence, adding a company’s physical address may also be required. The about us section is equally important, as it provides a bigger picture of the brand and its way to success.

Since visitors may have various questions about the product or service, it’s crucial to answer the most common inquiries and place them in FAQs. This section should be comprehensive and precise.

Equally distributed calls to action

The role of calls to action in marketing is impossible to overestimate. CTAs are instrumental in motivating people to take action and doing the ultimate, most crucial step expected by the brand. Whatever the CTA includes, it should be equally disseminated on the website. In other words, every page on the site should contain a particular link, asking people to click on it.

However, a word must be said that calls to action may sometimes cause a reversed effect. While the format of CTAs is critical (it doesn’t have to be too pushy), it’s also important not to overdo their number, scattering them around the site. One or two CTAs per page would suffice to get the necessary results.

Social media integration

Modern websites should integrate with social media in various ways. It’s not enough to include a window with links leading to Facebook and Instagram profiles. People long for something more creative and sophisticated, so meeting their requests is vital. Other than that, it’d be reasonable to embed social logins to facilitate the registration process and let people faster access various perks offered by the brand upon authorization.


Using various design tools and approaches to make the web page colorful and visually stunning may often be tempting. But behind the number of visuals and animations is performance and speed. And the more visual-laden elements and graphics the page includes, the slower the response will be. Therefore, it’d be best to stick to minimalism and balance between an appealing picture and animations, performance, and speed. Users need to find the sought elements right away; otherwise, they will leave the site and find what they are looking for elsewhere.

Learn more from development and read How to Pick Colors for Your Business Website.

John Harper

#1 File Information bestselling author John Harper loves to dispel the myth that smart men & women don’t read (or write) romance, and if you watch reruns of the game show The Weakest Link you might just catch him winning the $77,000 jackpot. In 2021, Netflix will premiere Bridgerton, based on his popular series of novels about the Why Files.

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