Technology and marketing are already two fields of business that are well integrated. Their combination enables businesses to promote their products and services via the internet. Another excellent application of AI technology in any marketing strategy is the automation of routine, time-consuming tasks such as emails and social media posts.
In fact, without technology, the entire field of online marketing would not exist. However, until recently, most of the technology influencing marketing was merely a tool. A person had to decide how to use the tool, what it should do, and how it should work.
Recently, that has begun to shift.
In the marketing world, artificial intelligence has begun to find applications. While it is still in its infancy, artificial intelligence (AI) is quickly becoming a popular option for many marketing activities — if you know how to use it.
The Benefits of AI in Marketing
Before delving into specific applications of AI in marketing, it’s worth delving into why a marketer should even consider doing so in the first place. After all, marketing is a commercial activity. As a result, marketers should use technology only when it has a specific (and profitable) outcome.
So, how does AI help marketers? To fully comprehend this, it is necessary to distinguish artificial intelligence from other forms of modern technology. Data collection and automation, for example, are not necessarily AI.
Demis Hassabis, CEO of Google’s AI acquisition DeepMind, defines AI as the “science of making machines smart.” In other words, artificial intelligence is created when technology is given the ability to make decisions based on the information that it is given.
Marketers can use technology that is not only digital but can also perform tasks and functions on its own. When they do, it has a number of significant advantages.
- AI can have a significant impact on an organization’s efficiency. Activities can be truly outsourced and delegated to computers.
- The use of AI can also have an effect on the quality of your work. It accomplishes this by adhering to strict standards and providing a sense of consistency and predictability in your results.
- AI has demonstrated its ability to generate leads. It does so by utilizing increasingly sophisticated chatbots and virtual assistants.
AI can have a significant impact on the effectiveness of a marketing campaign, from efficiency to quality to lead generation. However, one question remains. How can you incorporate AI into your marketing strategy to reap these benefits?
How to Use Artificial Intelligence in Marketing
AI is a rapidly expanding field. As a result, it may take some effort to discover its most beneficial applications in a field such as marketing. Nonetheless, there are numerous ways in which AI can make a difference.
Here are two of the best places to go exploring. Begin here to learn about the various ways AI can impact your marketing strategy in the coming months.
Use Artificial Intelligence in Your Content
Make no mistake: AI is not yet capable of flawlessly mimicking a human’s inherent creativity. Nonetheless, when it comes to content creation, AI can still be used. This is especially true if you find yourself producing items that are more mundane and follow a predictable format.
Consider MarketMuse, a company that creates AI-powered content optimization tools. Popular online publications are already using AI “in various low-level ways,” they say. They also mention that companies frequently do this with data-heavy content that follows a highly structured format.
Nonetheless, the possibility of using AI to create content is rapidly approaching. Furthermore, its expanding capabilities can be applied to content creation. This works in a variety of ways, ranging from machine learning to automated reasoning and beyond.
Use Artificial Intelligence With Your Data.
Data and analytics are already among the most effective ways to use technology in marketing.
However, incorporating AI into the mix can have a synergistic effect. “Using AI-guided systems in your data analysis allows you to automatically clean, analyze, explain, and ultimately visualize your data.” according to the marketing text and analysis tool Monkey Learn.
This AI application has the potential to transform many aspects of your marketing. For example, you can identify gaps and issues by applying artificial intelligence to your current marketing data. Problem-solving has become much faster and easier.
AI-driven data analysis can help you find potential opportunities in addition to cleaning up problems.
This can come from areas where you thought you were successful but where there is still room for improvement. It may also result from completely new considerations that you would not have been aware of if your data had not been thoroughly analyzed. This type of data analysis can even help you better understand your customers and create more effective buyer personas.
The time has come to embrace AI marketing
Using technology in marketing is not a new concept. However, many marketers are still wary of implementing artificial intelligence.
This reluctance may have been justified in the past when AI was still too immature to assist in the high-pressure marketing world. However, as AI’s capabilities grow and more third-party software solutions incorporate AI into their tools, the situation is changing.
All that is left for marketers to do is find the tools that will help them in their specific situation and then devise a strategy that will allow them to capitalize on the powerful benefits of AI. This should also not be done in five or ten years’ time. It’s time to get started in the present moment.
Learn more from Marketing and read Instagram Video Marketing Strategy: Tips for Creating Engaging Videos on Instagram.