Local marketing tactics differ from general marketing approaches and procedures in that you will work hard to find, reach, engage, and appeal to local people specifically. Local Viking is the most powerful GMB posting software available, with features such as multi-location posting, spintax support, and automated post-daisy-chaining.
This Local Viking summary provides tried-and-true tactics for small local businesses.
Increase the number of listings for local businesses
Many small businesses have yet to obtain a Google My Business listing. They are disseminating an important local marketing strategy. In your profile, you can include your company name, phone number, location (including zip code), directions, hours of operation, and a link to your website.
Small businesses with foresight will also provide content such as appealing images. It’s free advertising on the world’s most powerful search engine.
Local Viking Marketing can assist you in establishing and effectively maintaining your GMB.
Pay attention to local SEO
Using the web to drive foot traffic to your business or physical site is one of the most technologically advanced local marketing initiatives.
You want people to be aware of your organization. Potential customers use the internet and mobile devices to look for services and goods in your area. You can also place carryout or e-commerce orders over the internet.
Google My Business is a good starting point, but local SEO is far more comprehensive. Local SEO also includes optimizing your website pages so that they appear prominently in search results.
Make Contact with Local Companies
Collaboration with other local businesses in related but non-competitive sectors is an excellent way to expand your network through local marketing. Join a business group to meet new people and network with your coworkers.
As part of your local marketing efforts, your goods or services may be displayed at local events. For example, if you own a local web design firm, you may encounter new clients who require website assistance. Alternatively, if you plan to open a small bakery, local cafes and restaurants may be interested in stocking your delectable treats.
Utilize Social Media to Reach Out to Local Customers
Social media marketing, when done correctly, has the potential to significantly increase local company exposure. The key is to reach out to a local audience. With hundreds of millions of active monthly users, Instagram provides several options for brand recognition.
Add your location to your social media platforms. Make a point of focusing on the type of social media site that appeals to your target demographic. To increase interaction with your local community, make sure to include your location in your posts.
LinkedIn, for example, attracts business users and may be useful if you sell to other companies. Working with influencers on influencer marketing may also assist you in reaching out to more social media users.
Local Viking Synopsis
Local business marketing is an important component of overall marketing. But don’t be afraid, and try not to overthink things. You are not required to develop a successful local marketing strategy on your own. Local Viking is a Google My Business management tool that lets you schedule GMB posts, track Local Pack rankings, upload photos, and manage reviews all from a single dashboard.
Learn more from Marketing and read What is WiFi Marketing, and How Can It Benefit Your Business?
