One of the most challenging aspects of digital marketing is driving high-quality traffic to your landing pages. Even with the most carefully constructed content, visuals, and attention to detail, few people may visit your online storefront. That makes it challenging to make conversions and leaves you second-guessing your entire marketing strategy.
There may be a few reasons why you fail to see any landing page traffic. Consider these techniques that could help you quickly grow traffic and build the client base you’re seeking.
Connect with Your Existing Clients
Chances are you already have a few customers, whether they regularly shop at your physical storefront or previously ordered from you. You need to ensure they know your website and that you communicate with them via email or social media.
Prior clients are part of your tribe. They’ve already experienced what you have to offer, or they find your company compelling enough to receive regular communications from you.
Make sure you continue to connect with them by showcasing your products and services through social media posts or informative email newsletters. Including links to your landing pages will encourage them to visit and see more of what you offer.
Make Sure Your On-Page SEO Is on Point
On-page SEO is critical to any landing page you publish online. Good on-page SEO techniques go beyond simple keywords and include other important factors, like meta titles and descriptions, tags, and alt text for your images.
If your landing pages aren’t correctly set up for crawlers such as Google and Bing to find them, you’ll never see your page in the top search results. Instead, your website will lag behind your competitors — if it’s even listed.
To maximize your on-page SEO strategy, incorporate essential page data that search bots need to perform their work. Tools like the Yoast plug-in can assist you. You’ll also want to ensure you submit your pages for indexing through search providers. If they fail the indexing process, you’ll know you have some technical SEO work to do.
Consider PPC Ads
While it could take months for search engines to rank your pages, you can take your landing page to the top of the search results through pay-per-click (PPC) ads.
A paid ad will cost you money every time someone clicks on it, but it ensures your company gets the recognition you’re looking for, even if you’ve only had your website up for a week or two.
You can run PPC ads targeting high-converting keywords your clients will likely use when searching for your products or services.
For instance, if you sell handcrafted wooden desks, you might set up a PPC ad that appears to internet searchers who use the keyword “quality handmade wooden desk.” Your landing page will appear first in the results on the search engine you list your ad with.
Connect with a Social Media Influencer
One of the easiest ways to drive traffic to your landing page is by partnering with an influencer whose audience mirrors your target audience. You can find influencers open to brand partnerships through TikTok and Instagram.
The key to a successful social media influencer campaign is selecting someone who regularly posts content related to your brand. For instance, if you’re in the health and wellness industry, you’ll want to find an influencer known for their fitness or nutritional expertise.
Once you find the right influencer, you can pay them to create a post that showcases your products and links to your landing page. Anyone who sees the post and wants to learn more about what you have to offer will visit your website, which increases brand awareness and can lead to conversions.
Sometimes, an influencer’s followers will share these posts with their own social networks. A widely shared post will attract attention to your brand at no additional cost.
With the Right Strategy, You’ll See Traffic to Your Landing Page
Simply posting content online isn’t enough to attract visitors. Even if your landing page is perfectly structured, ranking in the search results will take time. Remember, billions of web pages are out there, and yours is a small fish in a vast pond.
Promoting your landing page through social media, engaging your existing audience, and using PPC ads can give your business early traction, helping to increase brand awareness and get the sales you’re looking for.
