Unique content is the missing piece in every unsuccessful marketing content. Launching your brand on the internet is not so difficult.
Just set up a website, and you are good to go. But sustaining it through constant promotion and marketing is what a successful business demands.
The one thing that brings your business growth to an abrupt halt is plagiarism. It de ranks your content and depletes your hard-earned ROIs.
If you are want to enrich your dormant marketing strategy, you must avoid plagiarized content in your blog posts. Read the article to get valuable tips to create unique content.
What is plagiarized content?
Your content becomes plagiarized when it is copied from another source and is not your own in the first place. But you claim it as original content without acknowledging the actual creator.
In literal terms, plagiarism is derived from the Greek word, which refers to kidnapping. So, we can conclude that plagiarizing any content is stealing someone’s property from it.
However, it does not levy any charges on the offender compared to natural stealth, but it isn’t considered a fair act.
How does plagiarism affect your blog’s ranking on SERPs?
Search engine result pages have a mechanism behind them. They do not rank or de-rank any content arbitrarily.
Google appears as the biggest search engine in the internet world. It has designed and developed its highly efficient algorithms that rank or de-rank your content.
If your content is aligned with Google ranking factors, it never gets de-ranked. Otherwise, if you do not care about Google algorithms and updates, your blog gets de-ranked quickly.
The one crucial thing that reduces your content to nothing and dissipates its value is none other than plagiarism.
Google ranks unique and high-quality content. Out of 206 ranking factors, unique content is the one that gravitates to all other ranking factors.
Moreover, Google updates its algorithms every once in a while. Some overtly change the SEO, while others are minor and do not cause any worthwhile change.
Google incorporated Panda update in its algorithms permanently in 2016. Since its incorporation, your content gets a quality score that foresees its ranking.
If your content is of good quality and unique, it gets a high ranking. It can also de-rank your plagiarized and low-quality content even if the website was highly ranked before.
Likewise, Google’s RankBrain, which is a part of Hummingbird update, ranks the content written with LSI keywords and is of good quality.
It does not show keywords stuffed content and even penalizes plagiarized content through its natural language processing techniques. Thus you must check plagiarism-free to avoid penalties.
This was the technical side of ranking. Now let’s discuss how your content de-ranks organically or naturally.
You know the main aim of your content is to provide awareness of your brand to your audience. The people coming to your website have some issues.
They expect your blog post to provide valuable solutions to their problems. So, if your content does not offer any value or is copy-paste material, your readers won’t stay at your website to read useless content.
They are bound to leave your blog, which can increase the bounce rate. Bounce rate de-ranks your website.
Moreover, due to content, you may lose permanent readership. It takes time and effort to build trust and to set up a loyal audience.
Losing permanent readers can be a significant setback for your content marketing, and you will have to start from the bottom to get high ranking let alone build trust among your audience.
Tips for writing plagiarism free content:
Do your research:
Reading relevant content is a prerequisite to writing plagiarism-free content. People who can’t research well can’t write well.
You can’t bring uniqueness to your content unless you have sound knowledge of the subject matter. So, writing your content is a self-replicating effort. It takes what’s inside and brings it onto paper or screen.
Therefore, if you want to remove plagiarism, you need to have a knack for researching before writing. Copied content moreover appears when you haven’t read well.
If you have touched only one or two aspects of your content, you will naturally present copied content, or you may need to take content from other sources.
With that said, if you have researched well, you may find different ways to represent an idea and avoid duplicating content.
Paraphrase the text:
Another way to avoid plagiarizing your content comes from repurposing the already written content. You have to meet your writing goals at times, so you need to complete bulk tasks in much less time.
Notwithstanding, you cannot deal with plenty of content uniquely. Thus you can cope with this situation by paraphrasing your content.
However, rephrasing your written text is a creative activity as you have to put a lot of effort into replacing synonyms and sentences to avoid plagiarism. Nevertheless, you can use a paraphrasing tool that does each task efficiently in seconds.
Use citations and references:
Adding proper citations is necessary for academic writing and is considered good practice in content writing also.
It has multiple benefits, and removing plagiarism is one of them. You acknowledge the sources from where you have copied the content, so citations do not come under duplicating the content.
Moreover, they add credibility to your content. The readers feel that you have researched well. Therefore, they trust your content and visit your blog more often.
In addition, you may also get natural backlinks because your content is considered credible and is worth referring to.
Final words:
Writing for the web to earn excellent business needs constant checking. Plagiarism destroys your strategies as it de-ranks your website.
So, you need to check plagiarism and write unique content through proper research. Moreover, you can rephrase your duplicate content to avoid plagiarism.
Moreover, adding citations also helps you eliminate plagiarism, so you must apply all these tips to create plagiarism-free content.
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