How SEO Supports Small Businesses

John Harper

2 years ago

SEO, or search engine optimization, is the process of increasing the visibility of your website on Google in order to connect your company with qualified leads. Optimizations for your digital presence on and off your website keep your company higher on the search results page for relevant keywords or search queries than your competitors. However, many business owners find that the processes involved with digital marketing are difficult and time-consuming, necessitating extensive technical knowledge and costly research tools. From web copy to backlinking, a Denver SEO specialist or marketing agency can help small businesses.

If you’re a small business owner, it may seem impossible to keep up with your larger-scale competitors’ marketing efforts. You can drive traffic to your website by advertising on Google or other search engines, but you’ll have to pay every time someone clicks on your ad. These methods for attracting visitors to your website can quickly deplete your profit margin. SEO improves your company’s digital presence in order to attract organic traffic, resulting in long-term value for your company, its website, and its customers.

How SEO Experts Can Assist Your Business

Search engine optimization necessitates a high level of technical knowledge as well as data analysis skills. Coding and development tools are critical for keeping your website up to date, with fewer errors, faster page loads, and regular content updates. Outsourcing marketing efforts to a reputable digital marketing agency is the simplest way for most small businesses to increase online traffic and generate new leads. Here are a few of the most important ways that an SEO firm can help you succeed.

Determine Your Target Market

You’ll need to know what keywords Google users are using to find the products and services you offer if you want to direct them back to your website. A keyword is a search term, question, or single word entered into Google by a user. An SEO specialist can assist you if you already have a website but aren’t sure how to connect users searching for relevant terms to your business.

Before you start writing content for your website, posting to social media, or building off-page backlinks, you’ll need to do a lot of keyword research to figure out which terms will help you get more traffic and leads. Optimal terms should be relevant to your product or services, indicate the user’s ability to find value in them, and have a high search volume. You’ll also need to find keywords that won’t put you in direct competition with businesses and corporations.

If you’re a specialty coffee roaster, for example, you shouldn’t target the term “coffee near me,” despite the fact that it receives thousands of searches per month. With marketing tools like SEMRush or AhRefs, marketers can conduct keyword research and analyze related data. You can start your other digital marketing efforts once you’ve identified valuable keywords for your company.

Improve the User Experience

You’ll need to optimize the user experience on your website before you write content and build backlinks to attract new users. None of your indexed pages should be more than two clicks away from your homepage, so navigation between them should be simple. To improve page speed, you’ll need to fix any broken links and images, then optimize the same images. Other factors to consider include redirects, mobile usability, and meta-descriptions. For many small businesses, a brand-new website is the best place to start their marketing campaign. Many digital agencies, fortunately, can assist.

Publish Educational Content

Writing, editing, and optimizing content for your high-value keywords is an important part of any SEO strategy. Not only is your website content a great way to establish who your brand is and what value you can provide, but it can also be used to answer common questions that relevant users are searching for on Google. If you’re a company that can confidently and authoritatively respond to these questions, your brand’s trustworthiness will rise in the eyes of both potential customers and Google’s search engine algorithm.

Before you hire an SEO agency or content marketing agency to write for your website, inquire about their experience working with companies in your industry or industries that are similar to yours. This may be a minor concern for an eCommerce retailer. The expertise of the writers you’re hiring, on the other hand, is critical to consider before signing on the dotted line if you’re a medical company or a legal services provider.

Because of the technicality of your brand voice, as well as the subject matter you’re addressing, a team of content marketers with prior experience writing for your services within your industry is often required. You’ll find it easier to connect your potential customers and clients with your brand or product differentiators if you have the right marketing professionals on your side. You can establish your small business as a thought leader in your industry by continuing to develop valuable content for your website.

Build Domain Authority-Increasing Backlinks

Backlinking is the process of obtaining a link from another website with a high domain authority that points back to your company’s website. Google will see your business as a valuable resource for its users when it scans the website that links back to yours. Backlinks are important because they establish your brand’s authority. If you choose the wrong ones, your site’s score will suffer, and your website may even be removed from Google’s search results. You’ll need the help of a marketing professional to get started with this important aspect of off-page SEO.

Off-Page Business Listings Should Be Optimized

Google users can find your company in more places than just your website. You’ll need to keep a close eye on your business’s listing on review platforms like Google My Business and Yelp to optimize all aspects of your digital presence.

Responding to both positive and negative reviews on these platforms is essential for demonstrating your company’s ability to assist customers. You’ll also need to include images and information about your business that users will find valuable. Your business hours and address are only the beginning. To start a search engine optimization campaign that keeps your small business competitive and allows you to grow your customer base, contact a digital marketing and SEO agency.