SEO, also known as Search Engine Optimization, is the fastest-growing field of Digital Marketing. With the internet becoming a global village, businessmen and even individuals prefer to have their website so others can access it and earn them money. Therefore, SEO plays a significant role in ranking your site on Google and get free organic traffic.
Since the competition is increasing, many SEO specialists want to learn and copy others’ strategies to perform well. However, most SEO experts keep it a top-secret. One of the secrets, among others, is to use VPN and hide IP addresses. In this article, we will give SEO experts reasons why should they hide locations and IP addresses.
As an SEO Expert, you might have questions in mind like:
- Should I hide my IP address?
- Why would you want to hide your IP address?
- Does IP matter for SEO?
If people have these questions, then keep reading this article as we will answer these questions.
Reasons to Hide IP Address for SEO Expert:
There are several reasons to hide address, and that includes both benefits of website ranking and online protection from hackers. Let’s check out some of the reasons now.
Avoid Tracing & Tracking:
As digital marketers, people might not want to be traced and tracked by other sites, ISPs, and search engines. The internet is a vast place, with so many websites to explore. There are many different reasons to protect your privacy when people are surfing the web, from protecting their contact information to hiding sensitive business data that a competitor may see.
Suppose people are not careful about how much information they give up. In that case, they might just find themselves being outed in a Google search for something embarrassing or being discovered as the culprit behind a virus that left traces of their IP address.
That’s why it is always recommended to use a VPN search engine. We recommend users VeePN VPN as it is secured, encrypted, legal, and trusted. One of the features that VeePN provides is a “Double VPN” service. People might have questions here, “what is a double VPN?”
A double VPN is a feature of VeePN that provides people more security on the internet as they are covered with two servers now instead of one, which is also known as VPN chaining. This double VPN feature of VeePN can help people to avoid leaving digital traces on the internet. You can try out a free trial, before purchasing.
Location-based/ Region-based Promotion:
Region-based promotion is another great benefit for online marketers just by hiding IP using VPN. Search Engine Optimization Experts often need to promote their website on quality and high-authority sites. However, unfortunately, sometimes, they are not allowed due to location-based restrictions.
By hiding IP addresses, they can access every site worldwide and promote their website with millions of people over the internet. This type of advertising is also known as GeoIP advertisement.
Spying on Competitors:
When you are competing with other businesses, it is necessary to keep track of everything that can affect your business. This includes how your competition is doing in the rankings.
Often, this means taking a look at what keywords they are ranking for and developing similar ones for your site. One way to do this without drawing attention to yourself is by hiding your IP address when you are on competitor sites or searching for their keywords, so they don’t know when you are there.
Social Media Promotion:
Making IP addresses anonymous is also useful for social media promotion in various ways. First, people can do as many posts and comments by using a VPN that otherwise is not allowed on sites like Instagram, Facebook, etc., and they will consider your activities as spamming. In the worst scenario, they can even terminate the account, which means a waste of effort.
Secondly, users can promote their products, services, or simply social media account with complete anonymity. So, no one can trace your original identification.
Thirdly and the most important one, it can save your account from hackers attacks. Hackers usually attack branded accounts or those who have big followings. With VPN like VeePN, people can avoid these attacks by hiding their IP addresses.
Fourth, sites like Pinterest or Instagram often release their new features in countries like the USA first and then after many years to other developing countries. With VPN, people can change their location, enjoy all the latest features, and beat their competitors.
Guest Posts:
Guest post is one of the most essential search engine optimization strategies to get backlinks for the website and increase the audience. However, it is also the most challenging job as sites accepting guest posts often have guidelines. Sometimes, one of the restrictions is that they only want to get guest posts from a specific region or country like the USA; otherwise, it will not be accepted.
People can use VPN and hide the location and IP to get access to all the sites for guest posts, get quality backlinks for their site, and increase engagement and traffic. It is also a great way to not only get backlinks but also promote yourself and your brand.
Website Scraping:
Scraping a competitor’s website with original identification is not an ideal situation, and people may get penalized for this activity. However, by hiding the original IP and location, they can avoid penalization and can scrape important information like meta-titles, keywords, descriptions, etc.
They can then use the information according to their own website business and benefits and rank higher on Google.
Conclusion:
If you are a well-versed SEO specialist, you know that there are many ways to improve your ranking on search engines. One of the most effective methods is to hide your IP address by using VPN. So, your competitors, ISP, and the search engines can’t trace you. Internet anonymity is also helpful while browsing the internet to prevent hackers attacks.
Learn more from SEO and read about the Top 4 Reasons Why You Must Not Miss Out on Local SEO.
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