Businesses can and should update their strategies throughout the year as needed. However, the beginning of a new year is often a natural time to assess your need for change. Many technological advancements and changes in customer sentiments have occurred in the last year, which may have an impact on businesses. Members of the online small business community share their tips for adjusting in the section below.
Check Out These Web Development Trends for 2022
With new technological innovations, the online world is constantly changing. As a result, businesses must keep up with these improved capabilities in order to provide the best possible customer experience. If you want to improve your web presence in 2022, take a look at Kiran Malvi’s Mind Inventory post.
Make Money on Instagram
Instagram is likely to remain a valuable business tool in 2022. However, the platform has recently introduced new features to assist businesses in making money directly through the app. Corrie Alexander’s post on the Work at Home Woman blog discusses some strategies.
Add Outsourcing to Your Small Business Strategy
The gig economy has increased the number of opportunities available to both remote workers and businesses. When it comes to outsourcing certain functions, small business owners who want to get more done have a larger pool of candidates to choose from. In this post, Lisa Sicard of Small Biz Tipster explains why outsourcing is such a powerful strategy.
Get Your Branding Right
Social and technological trends come and go. However, a strong brand is always an important aspect of running a business. Many businesses, however, struggle with branding. So, in this New Horizons 123 post, Marissa Perez explains how to get your branding just right.
Move Away from Ad Tracking
Ad tracking entails gathering information about consumers in order to create more personalized advertising experiences. Many consumers, however, are opposed to this practice. As a result, Gee Ranasinha of Kexino believes the practice should be discontinued. See what BizSugar members think about this topic in this discussion.
Automate Sales Processes
Businesses become more efficient as a result of automation. And the technology that powers these software programs is constantly evolving. If you’re still doing things the old-fashioned way with your sales processes, 2022 might be the year to make a change. Darya Jandossova Troncoso’s MarketSplash post explains your software options.
Make the Most of Employee Advocacy on Social Media
Consumers today are concerned about how businesses treat their employees. So, if your team actively promotes your brand on social media, it can have a significant impact. In this Benchmark, you will learn more about employee advocacy and why it is important for businesses. Nina Petrov made one post.
Keep Employees Engaged
Engaging employees at work is one way to create more active employee advocates. With the changing workforce, employee engagement trends have shifted dramatically. So read Chelsia Durkee’s Cooleaf post to learn how to engage your team in 2022.
Learn About Freelance Writing Agencies
Both writers and businesses can benefit from the services of freelance writing agencies. Because of the increase in remote workers, it is becoming easier to find qualified writers. Some business owners may even want to start their own agencies. This Wording Well post features an interview with freelance writing agency owner David Leonhardt. And the BizSugar community added their thoughts here.
Consider Virtual Vs. Physical Events
Over the last two years, many events have gone virtual. However, some businesses are returning to in-person models. Each has advantages and disadvantages. As a result, each company must select the best options for their specific requirements. More information can be found in Harry and Sally Vaishnav’s Small Business Viewpoints post.