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How To Get Started With Instagram Influencer Marketing

Since Instagram was first launched in October 2010, it has become one of the most sought-after social media platforms for marketers. This is attributed to a surge in the number of users and the great features that come with the social platform.

Today, over 25 million brands are using Instagram with over 80% of Instagram users following at least one brand. As people continue to use social media to search for products, Instagram serves as an outlet where brands can showcase their products to customers.

However, Influencer marketing has become a multibillion-dollar industry over the years. Owing to a surge in demand for influencer marketing, many people are now working extra hard to become influencers.

While becoming an influencer can be challenging for starters, it is important to first invest time and effort in creating great content. This is because influencer marketing is content driven. If we exclude content from influencer marketing then we may not have anything to talk about.

In this article, we explore tips on how to get started with Instagram influencer marketing.

Choose a Niche

One of the most important tips that you need to consider before venturing into the world of influencer marketing is identifying a niche. This means you should be able to choose a niche that you are well versed with. That way, you will not only be able to roll out an effective influencer marketing strategy but also improve your success rate.

For example, if you have a background in fashion, you shouldn’t try construction. This is because you may not be able to handle a niche that you aren’t familiar with effectively. Alternatively, you can choose an area that you find interesting. The more interesting the niche the better you will be able to manage your content strategy.

Develop Your Content Strategy

As mentioned earlier, choosing a niche that you are familiar with informs your content strategy. As such, you should develop a content strategy that best suits your audience. However, it is important to note that investing in quality equipment plays a significant role in producing high-quality content.

Once you procure the right equipment, you should plan a content schedule that best suits your audience. Plus, it is important to first learn your customer preferences to roll out content that best resonates with the target audience. A mismatch between customer needs and the type of content shared may not add value to your content strategy.

Remember content is the backbone of any marketing strategy. As such, it is important to invest in producing high-quality content as opposed to sharing random thoughts. The more professional you look the higher the chances of attracting serious followers who may engage with your content. Poorly produced content is not only a recipe for backlash from followers but also compromises the credibility of your profile.


To become an Influencer on Instagram, you have to post consistently. In Fact, if you don’t have time to post content, you’d better hire someone to help you manage your profile. For example, you can easily be lost in the noise if you fail to be consistent.

With millions of content posted on Instagram each day, people may easily forget you if you fail to be active. Owing to the high number of people using Instagram, a lack of consistency may dwarf growth and shove you off the market. In that regard, if you intend to become successful on Instagram, you should consider rolling out a consistent content strategy for your profile.

Engage With The Audience

Engaging with the audience makes them feel part of the community. This not only makes it easy to grow your Instagram profile but also gets loyal followers. In return, loyal customers are likely to share your content with their network. That way, you not only stand a chance to grow your network but also build trust with the target audience.

The more followers you have on your Instagram profile, the more visible you are likely to be in the internet space. With more visibility, many people are likely to find you through google searches and inspire growth.

While buying Instagram followers inspires growth, it is important to focus on growing your profile organically. Although this may take time, it guarantees long-term results. Regardless of how busy you are, sparing some time to engage with your audience plays a significant role in inspiring growth.

Therefore to become a successful Instagram influencer, it is important to not only engage with the audience but also invest time in sharing valuable content.

Grow Your Network

Influencer marketing is all about numbers. The higher the follower count the more you can earn from influencer marketing. This is because many brands are constantly looking for influencers with a higher follower count to help them with marketing. This may not be possible if you don’t invest time and effort in growing your Instagram profile.

While buying Instagram followers to grow your network is a good idea, it may not have long-term results. This is why it is important to not only invest in cross-marketing on other social media platforms but also leverage Instagram advertising to boost your network.

Aside from cross-promoting content on other social media platforms, you can run contests and host live question and answer sessions to boost your network. Alternatively, you can share free tips and tutorials to attract more people. The more valuable information you share with the target audience the higher the chances of getting new followers.

Once you grow your network, you not only stand a chance to generate impressive income from advertising but also brand mentions. For example, you can approach brands to help them with marketing once you get at least 5000 followers. This will not only earn you top dollar in the world of advertising but also unlock many opportunities for your Instagram profile.

Learn From other Influencers

Many brands are constantly sourcing for well-established Instagram marketing influencers. This is attributed to the high number of followers that influencers command. If you are thinking about jump-starting your Instagram influencer marketing career then it is important to network with other influencers. That way, you will be able to collect important insights that will inspire your marketing strategy.

However, it is important to first carry out background checks on the trustworthiness of the influencers you intend to partner with. This will not only save you from partnering with the wrong people but also protect your reputation.

Additionally, not all influencers offer value to your marketing strategy. Partnering with influencers in your niche goes a long way in collecting the right insights that fit your portfolio. The more strategic you are with your approach the higher the success rate.

For example, if you are in the clothing niche, the information you collect from construction-related Instagram marketing influencers may not add value to your portfolio. We, therefore, encourage you to partner with niche-specific influencers to inspire the direction of your content strategy.


There’s more to being an influencer than just taking photos and sharing on Instagram. Because a successful Instagram influencer, required dedication, hard work, social media savvy, and hard work.

While Instagram influencer marketing has become a common trend among many Instagram users, achieving success may not be an easy task. You not only need to understand what your audience needs but also invest time and effort in creating high-quality content.

Influencer marketing thrives on content. In that regard, the quality of content that you share determines the success of your Instagram marketing strategy. Now that you know where to start, it’s high time you try out the tips shared in this article to join the bandwagon.

John Harper

#1 File Information bestselling author John Harper loves to dispel the myth that smart men & women don’t read (or write) romance, and if you watch reruns of the game show The Weakest Link you might just catch him winning the $77,000 jackpot. In 2021, Netflix will premiere Bridgerton, based on his popular series of novels about the Why Files.

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