SEO is one aspect of business that is constantly a topic of conversation and while search engines like Google keep their processes largely under wraps, it is certainly something that can be leveraged. There are experts out there who can help pages rank better and even a host of software tools, but it is also something that businesses should at least have a grasp on and work to implement across content to boost their potential. In 2023, market trends and consumer sentiment largely dictate the data that algorithms are searching for relevance – and where content was once the top way to rank, visual content is steadily climbing the ranks.
How is visual content helping SEO?
Anyone with some experience in this niche may already know that images can be optimized and can add a layer of extra data that can be scanned, but it’s no secret that these are largely overlooked during an SEO campaign. Websites and blogs that incorporate photos or videos should take an extra few seconds to give them some metadata – and as long as this is a title including a keyword that’s relevant to the image, it will be picked up by bots.
While this may seem like extra work, it’s certainly a simple way to get your content prioritized above your main competitors – as long as they aren’t doing the same, of course. Using the YouTube video editor (or any of the photo or video editing tools on offer over at CapCut) could help you to create new content and diversify data for algorithms to detect. This is super simple to use and the platform is entirely free, so there’s no reason not to.
The right imagery also can act as an organic backlink, especially if it is uploaded as a part of a well-established online presence. For example, if audiences click through to websites via a link added below an Instagram post, TikTok, or even a YouTube video, it will be ‘pointing back’ to the host site and show search engines that it is the ‘end’ (and therefore most useful) destination.
There is a more interesting way for visual content to boost SEO and this is by way of subtitles. Transcribing content won’t only make videos more accessible for viewers, but it will also provide more scannable text.
The best way to implement imagery for SEO
As videos are seemingly the content of choice in 2023, these are fast becoming the most useful way to provide search engine algorithms with even more reasons to prioritize your website. CapCut also has a video stabilizer, so it is now easier than ever before to create professional-quality videos with little skill or experience. The great news is that diversifying content will increase engagement and reach – and can lead to more click-throughs and conversions. This means that one of the best things to do for SEO is to curate a solid online presence and offer multiple avenues for audiences to engage with your brand.
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