{"id":3579,"date":"2022-01-02T10:18:00","date_gmt":"2022-01-02T05:18:00","guid":{"rendered":"https:\/\/fileproinfo.com\/blog\/?p=3579"},"modified":"2022-01-02T22:31:33","modified_gmt":"2022-01-02T17:31:33","slug":"how-to-pick-colors-for-your-business-website","status":"publish","type":"post","link":"https:\/\/fileproinfo.com\/blog\/how-to-pick-colors-for-your-business-website\/2022\/","title":{"rendered":"How to Pick Colors for Your Business Website"},"content":{"rendered":"\n<p>The visual nature of websites necessitates deliberate color selection in order to make your brand more recognizable. A new report from WebsiteBuilderExpert, How to Choose a Color for Your Website, examines the significance of colors on websites and how they affect viewers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-picking-colors-for-your-website\">Picking Colors for Your Website<\/h2>\n\n\n\n<p>Colors have a strong emotional impact on people. Colors&#8217; emotions and psychology are very real. According to the report, 85 percent of them believe color has a significant influence on what they buy. Not only that but colors increase brand recognition by an average of 80%. Understanding the color that best represents your company and industry can help you build and increase that recognition factor.<\/p>\n\n\n\n<p>With that in mind, the next step is to select a color scheme for your website that best represents your brand. &#8220;You have to get a good understanding of what you are selling\/providing,&#8221; wrote report author Duncan Lambden.<\/p>\n\n\n\n<p>Choose purple if you want to project a more premium, high-end image because people associate it with royalty, high quality, and intrigue. And if you want to reach a larger audience, blue is the color to use because it is reassuring and gentle. According to Lambden, it is appropriate for more sensitive topics such as healthcare or finance.<\/p>\n\n\n\n<p>Here are some examples of colors, brands, and what they covey:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Red:\u00a0<\/strong>Coca-Cola or Nintendo \u2013 Implies excitement or happiness<\/li><li><strong>Orange<\/strong>: Nickelodeon or Fanta \u2013 Implies a friendly, fun time is ahead<\/li><li><strong>Yellow:\u00a0<\/strong>Nikon or McDonalds \u2013 Implies optimism and happiness<\/li><li><strong>Green:\u00a0<\/strong>Whole Foods or Animal Planet \u2013 Implies freshness and nature<\/li><li><strong>Blue:\u00a0<\/strong>Walmart or American Express \u2013 Implies dependability and reassurance<\/li><li><strong>Purple:\u00a0<\/strong>Hallmark or Cadbury \u2013 Implies a distinguished brand that has a history of quality<\/li><li><strong>Brown:\u00a0<\/strong>Nespresso or UPS \u2013 Implies a reliable product that can be used by anyone<\/li><li><strong>Black:\u00a0<\/strong>Chanel or Adidas \u2013 Implies luxury or elegance<\/li><li><strong>White:\u00a0<\/strong>Apple or Nike \u2013 Implies sleek, user-friendly products<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Colors for Your Website<\/h2>\n\n\n\n<p>The report suggests starting with a primary color and then adding complementary colors to it. Then add a background color and a typeface color.<\/p>\n\n\n\n<p>Take a look at the infographic below for more information on the significance of colors, not only for your website but also for your brand as a whole.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/fileproinfo.com\/blog\/wp-content\/uploads\/2022\/01\/xSh5mbn0-website-color.png\" alt=\"\" class=\"wp-image-3581\" width=\"NaN\" height=\"NaN\"\/><\/figure><\/div>\n\n\n\n<p>Need help with our free SEO tools? Try our free\u00a0<a href=\"https:\/\/seopolarity.com\/page-authority-checker\">Page Authority Checker<\/a>,\u00a0<a href=\"https:\/\/seopolarity.com\/mozrank-checker\">Mozrank Checker<\/a>,\u00a0<a href=\"https:\/\/seopolarity.com\/whois-checker\">Whois Checker<\/a>.<\/p>\n\n\n\n<p>Learn more from&nbsp;<a href=\"https:\/\/fileproinfo.com\/blog\/category\/business\/\">business&nbsp;<\/a>and read&nbsp;<a href=\"https:\/\/fileproinfo.com\/blog\/66-content-marketing-statistics-for-2022\/2022\/\">66 Content Marketing Statistics for 2022<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The visual nature of websites necessitates deliberate color selection in order to make your brand more recognizable. A new report from WebsiteBuilderExpert, How to Choose a Color for Your Website, examines the significance of colors on websites and how they affect viewers.<\/p>\n","protected":false},"author":1,"featured_media":3585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[10,895,896],"class_list":["post-3579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tech","tag-business","tag-pick-colors","tag-website-colors"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/posts\/3579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/comments?post=3579"}],"version-history":[{"count":3,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/posts\/3579\/revisions"}],"predecessor-version":[{"id":3586,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/posts\/3579\/revisions\/3586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/media\/3585"}],"wp:attachment":[{"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/media?parent=3579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/categories?post=3579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/tags?post=3579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}