{"id":2507,"date":"2021-10-24T05:57:00","date_gmt":"2021-10-24T00:57:00","guid":{"rendered":"https:\/\/fileproinfo.com\/blog\/?p=2507"},"modified":"2022-01-28T16:37:59","modified_gmt":"2022-01-28T11:37:59","slug":"why-is-tiktok-popular","status":"publish","type":"post","link":"https:\/\/fileproinfo.com\/blog\/why-is-tiktok-popular\/2021\/","title":{"rendered":"Why Is TikTok Popular?"},"content":{"rendered":"\n<p><strong>Not sure why TikTok is so popular? Or what makes it different from other social media apps? Here are some answers.<\/strong><\/p>\n\n\n\n<p>With one billion yearly active people, the number of <a href=\"https:\/\/wpdevshed.com\/buy-tiktok-followers\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok followers<\/a> is in the upper stratum of social media apps.<\/p>\n\n\n\n<p>Not sure why TikTok is so popular?<\/p>\n\n\n\n<p>A Neilsen study attempts to explain why.<\/p>\n\n\n\n<p>Commissioned by TikTok, the study analyzes data from over-check repliers who were asked questions regarding their perception of the point\u2019s content.<\/p>\n\n\n\n<p>The ideal of the study is to understand what people value about TikTok. Results offer sapience into why it\u2019s come to an artistic miracle.<\/p>\n\n\n\n<p>Let\u2019s dig into the data and try to figure out why a billion people are using TikTok every month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">People Say TikTok Is Authentic<\/h2>\n\n\n\n<p>People feel like they can be themselves on TikTok, which could be a contributing factor to its fashionability.<\/p>\n\n\n\n<p><strong>The study finds<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>64%<\/strong> of the people say they can be their true characters on TikTok.<\/li><li><strong>56%<\/strong> of TikTok people say they can post vids they wouldn\u2019t post away.<\/li><li><strong>53%<\/strong> of the people say they trust others to be their real characters on TikTok.<\/li><\/ul>\n\n\n\n<p><br>When asked how they perceive the content on TikTok, repliers described it as authentic, genuine, undressed, and trendsetting.<\/p>\n\n\n\n<p>Those sentiments extend to advertisements on TikTok as well. Advertising on TikTok is viewed as real, unique, and fun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-people-say-tiktok-makes-them-happy\">People Say TikTok Makes Them Happy<\/h2>\n\n\n\n<p>TikTok content brings joy, the study finds, and who doesn\u2019t need further of that in their lives?<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>A normal of <strong>31%<\/strong> of TikTok people included \u201c lifting my spirits\u201d as one of the top three reasons for returning to the TikTok platform again and again.<\/p><\/blockquote>\n\n\n\n<p>Compare that to Facebook, which has been making captions for having negative impacts on internal health.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Is Unique And Different<\/h2>\n\n\n\n<p>people feel like they can go on TikTok and see content they can\u2019t get anywhere differently.<\/p>\n\n\n\n<p>While they may see the same content participated across Instagram, Facebook, and Twitter \u2014 TikTok stands piecemeal as a place to discover commodity new.<\/p>\n\n\n\n<p><strong>The study finds<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>79%<\/strong> of the people find content on TikTok to be unique or different.<\/li><li><strong>68%<\/strong> of TikTok people find advertising content different from any competitive platform.<\/li><li><strong>60%<\/strong> of the people internationally ( banning the US) say they follow brands on TikTok.<\/li><li><strong>52%<\/strong> of the people say they search for products or shop on the platform.<\/li><li><strong>85%<\/strong> of the people discover new content that they enjoy through the TikTok platform.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Is A Community<\/h2>\n\n\n\n<p>Among TikTok\u2019s topmost strengths is the sense of community felt by its people.<\/p>\n\n\n\n<p>That\u2019s demonstrated by the viral challenges people take part in.<\/p>\n\n\n\n<p>The capability to test others&#8217; content and add to it also helps people make stronger connections.<\/p>\n\n\n\n<p><strong>The study finds<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>59%<\/strong> people feel a sense of community when they&#8217;re on TikTok.<\/li><li><strong>77%<\/strong> of the people say TikTok is a place where people can express themselves openly.<\/li><li><strong>84%<\/strong> of TikTok people say they come across content to which they can relate.<\/li><li><strong>70%<\/strong> of the people say TikTok is a platform they would recommend to others.<\/li><li><strong>77%<\/strong> of the people say they read the commentary on the posts and vids on TikTok.<\/li><\/ul>\n\n\n\n<p><strong>In short<\/strong> \u2014 TikTok people feel comfortable on the platform and are indeed agitated to engage with one another.<\/p>\n\n\n\n<p>A common theme throughout this data is positivity. people enjoy their time on TikTok, they\u2019re pleased by the unique content they find, and they feel safe expressing themselves with their content.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">That all helps to explain why TikTok is so popular.<\/span><\/p>\n\n\n\n<p>People indeed feel more positive toward content from businesses and brands on TikTok compared to other platforms.<\/p>\n\n\n\n<p>That indicates businesses are taking a whole different approach to sell themselves on TikTok.<\/p>\n\n\n\n<p><strong>For further on TikTok marketing, see<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to Use TikTok for B2B Marketing &amp; Who\u2019s Doing It Right<\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/how-to-start-your-career-in-social-media-marketing\/2021\/\">8 TikTok Power Features &amp; Benefits for Digital Marketers<\/a><\/li><li>Why Marketers Shouldn\u2019t Underrate the Value of TikTok<\/li><\/ul>\n\n\n\n<p><strong>Source<\/strong>:&nbsp;<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/nielsen-study-tiktok-discovery-content-authentic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TikTok<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not sure why TikTok is so popular? Or what makes it different from other social media apps? Here are some answers.<\/p>\n","protected":false},"author":1,"featured_media":2511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112,8],"tags":[663],"class_list":["post-2507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-tech","tag-tiktok"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/posts\/2507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/comments?post=2507"}],"version-history":[{"count":8,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/posts\/2507\/revisions"}],"predecessor-version":[{"id":4233,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/posts\/2507\/revisions\/4233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/media\/2511"}],"wp:attachment":[{"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/media?parent=2507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/categories?post=2507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fileproinfo.com\/blog\/wp-json\/wp\/v2\/tags?post=2507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}