1.0FileProInfo Blogshttps://fileproinfo.com/blogFileproinfohttps://fileproinfo.com/blog/author/coinrapi/What is Programmatic Advertising?rich600338<blockquote class="wp-embedded-content" data-secret="cRtn5AsmUQ"><a href="https://fileproinfo.com/blog/what-is-programmatic-advertising/2022/">What is Programmatic Advertising?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://fileproinfo.com/blog/what-is-programmatic-advertising/2022/embed/#?secret=cRtn5AsmUQ" width="600" height="338" title="“What is Programmatic Advertising?” — FileProInfo Blogs" data-secret="cRtn5AsmUQ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://fileproinfo.com/blog/wp-content/uploads/2022/10/what-is-programmatic-advertising.jpg1200675In an era where data science is at the heart of marketing, programmatic advertising is a powerful tool that allows advertisers to target their advertisements based on data from various sources. First-party data is the advertiser's data, while second-party data is acquired from third-party agencies and is sold on a rate-card basis. Think of your data as your customer database, and use this data to send targeted messages to existing customers. It's also called prospecting, and you can use the same data to reach new prospects.