Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner

If you blog for your small business, you may be making some common content marketing mistakes. These mistakes can cost you time, money, and followers. However, by fixing them, you can improve your blogging efficiency and results. The following are the top 5 content marketing mistakes you should fix sooner rather than later:

Content Marketing Mistake #1: Your visitors can’t tell if your content’s right for them

If your content doesn’t immediately address your visitor’s needs, you’ve made a content marketing mistake. Your title and opening paragraph should let your visitors know what kind of information they can expect to find and why it’s useful to them. If you’re not sure what kind of information your visitors are looking for, take a look at your website’s analytics to see which pages are being visited most often.

Once you know what kind of information your visitors are looking for, make sure every piece of content you create is relevant to them. If you start creating content that’s only tangentially related to their needs, you’ll quickly lose their attention. Keep your audience in mind with every piece of content you create, and you’ll be well on your way to success.

Content Marketing Mistake #2: Your headlines aren’t specific

Your headlines need to be specific to draw in your target audience. If you are too general, your readers will move on to something else that is more relevant to them. Be sure to include keywords that relate to your topic so that your readers can easily find what they are looking for.

Content Marketing Mistake #3: You don’t edit

You might think that since you’re the expert on your company and product, you don’t need to edit your content before you hit publish. But that’s a mistake.

If you don’t take the time to edit your content, it will show. Your readers will be able to tell that you didn’t put in the effort, and they’ll be less likely to trust what you have to say.

There are a few things you can do to make sure your content is error-free and ready for publication. First, run a spell check. Then, read through your piece yourself and look for any typos or grammatical errors. Finally, have someone else read it over to catch anything you might have missed.

Editing may seem like an extra step, but it’s worth it if it means putting out high-quality content that your readers can trust.

Content Marketing Mistake #4: You don’t give visitors more opportunities to learn

You’ve poured hours, even days, into creating the perfect blog post. But once a visitor lands on your site, there s little else for them to do. If you don t give visitors more opportunities to learn about your product or service, you’re making a big content marketing mistake.

Here are three things you can do to keep visitors engaged:

  1. Add a CTA to your blog posts.

Your CTA could be as simple as a link to another related article or a free download. By giving visitors more options to explore your site, they’ll be more likely to stick around and convert into leads or customers.

  1. Include an opt-in form on your blog posts.

Content Marketing Mistake #5: You don’t empower visitors to make a purchase

If you’ve been in the content marketing game for a while, you know certain mistakes can be fatal to your success. One of the most common mistakes is failing to empower your visitors to make a purchase.

When you don t give visitors the ability to buy from you, they may not realize how much they need your product or service. If they can t see how your offering can benefit them, they’ll likely move on to someone who can offer them a better deal.

There are a few key ways to empower visitors to purchase from your site. First, include strong calls-to-action (CTAs) throughout your site so visitors always know what the next step is. Second, make sure your pricing is clear and easy to understand. Lastly, offer multiple payment options so visitors can choose the one that s best for them.

John Harper

#1 File Information bestselling author John Harper loves to dispel the myth that smart men & women don’t read (or write) romance, and if you watch reruns of the game show The Weakest Link you might just catch him winning the $77,000 jackpot. In 2021, Netflix will premiere Bridgerton, based on his popular series of novels about the Why Files.

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