Introverts are often overlooked as a valuable target market. This is a mistake, as they have a lot to offer businesses in terms of loyalty and spending power. To successfully market to introverts, there are eight strategies you should avoid. These include: overwhelming them with too much stimulation, talking too much, being too pushy, expecting them to be outgoing, and failing to give them enough time to think.
Marketing tactics that won’t work with introverts
1. Earnings brag
If you’re an introvert, chances are that you don’t enjoy bragging about your accomplishments. You probably find the whole concept quite cringe-worthy. But what if I told you that there’s a way to brag about your earnings without feeling like a total self-promoter?
It’s called the “brag book.”
The brag book is a marketing tactic that allows you to list your accomplishments without having to talk about them. All you have to do is compile a list of your successes and share it with potential clients or employers.
The beauty of the brag book is that it doesn’t put any pressure on introverts to be outgoing or extroverted. You can simply matter-of-factly present your successes and let others decide if they’re impressed.
2. Name dropping
Name-dropping is a marketing tactic that won’t work with introverts. It’s a common misconception that all people are the same and that one marketing approach will work for everyone. However, this couldn’t be further from the truth. People are individuals with their own unique needs, preferences, and personalities. And, as such, they require different approaches when it comes to marketing.
One group of people who require a different approach than most is introverts. This group is often overlooked or misunderstood by marketers who assume that everyone wants to be outgoing and social. However, introverts make up a large portion of the population and they have very different needs than extroverts.
3. Numbers of customers
Introverts are not a one size fits all marketing target. Using certain marketing tactics on introverts can be counterproductive. Here are 2 numbers of customers you shouldn’t use when targeting introverts.
- The more the merrier: Introverts don’t like large groups and prefer one-on-one or small group interactions. So using numbers like “We had 1,000 people at our last event” is not going to appeal to them.
- Our prices are unbeatable: Again, this is something that doesn’t resonate with introverts. They would much rather pay a little bit more for a product or service that they know is high-quality and will meet their needs.
4. Saying large is small
In a world that is constantly trying to sell us something, it can be hard to know when we are being marketed to. Sometimes, companies will use a marketing tactic that won t work with a certain group of people, and introverts are often the target. Here are three reasons why saying large is small won t work with introverts.
First, introverts tend to be more focused and attentive than extroverts. They are less likely to be distracted by a company s marketing messages if they feel like the message is not relevant to them.
Second, introverts are often more skeptical than extroverts. They may view a company s claims about their product or service with suspicion and be less likely to trust what the company says.
Third, introverts generally prefer to stick to their interests and opinions.
5. Pressure for a quick decision
When it comes to making decisions, introverts usually need time to think things through before they can commit. This is why pressuring them for a quick decision is not likely to work.
Introverts tend to be more thoughtful and reflective than extroverts. They like to take their time to mull over all the options before making a decision. This is because they want to be sure that they are making the right choice.
So if you’re trying to get an introvert to make a decision quickly, you’re probably going to be disappointed. Instead, give them the time they need to weigh all the options and come to a conclusion.
7. So-and-so just bought
So-and-so just bought a new car. It s a flashy, red sports car. They paid top dollar for it and are very happy with their purchase.
What they may not realize, however, is that this marketing tactic won t work with introverts. Studies show that introverts are more likely to be turned off by flashy, expensive cars. They prefer more understated, practical vehicles.
So while so-and-so may be happy with their new car, it s unlikely to attract the attention of potential customers who are introverts. If they want to reach this market segment, they’ll need to use a different marketing tactic.
8. Too much personal information
Introverts are not interested in sharing their personal information with just anyone. They like to keep to themselves and only share with people they trust. This is why marketers should not use the tactic of asking for too much personal information when trying to sell to introverts. It won t work because introverts won t give up their information easily and they’ll likely just walk away from the situation altogether.
Is it worth changing your marketing?
In a world that is constantly changing, it can be difficult to keep up with the latest marketing trends. However, there is one marketing tactic that will never go out of style: word of mouth.
While introverts may not be the most outgoing people, they are often the most trusted. People are more likely to listen to someone introverted and sincere than someone extroverted and trying to sell them something.
If you’re looking for a marketing strategy that will work for introverts, word of mouth is your best bet. It’s an authentic way to connect with people and build trust.