E-commerce SEO: The Beginner’s Guide

E-commerce SEO can be a bit daunting for beginners. However, it is essential for anyone who wants their online store to be successful. This guide will teach you the basics of e-commerce SEO to start on the right foot.

Chapter 1. Technical SEO

Although it may appear the most difficult, technical SEO is essential for e-commerce companies. There are a few things to keep in mind, but mostly it’s because of problems with faceted navigation. Let’s go over each one.


HTTP Secure, or HTTPS, is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. HTTPS is used to protect sensitive information like credit card numbers and login credentials from being intercepted by third parties.

HTTPS is important for two main reasons:

First, it provides security by encrypting communication between your browser and the website. This prevents others from being able to see what information is being exchanged.

Second, it provides authentication. This means that you can be sure that you are connecting to the website that you think you are (and not someone pretending to be that website). When a website is properly secured with HTTPS, you will see a padlock icon in your browser’s address bar.

Site structure

An important part of technical SEO is site structure. A well-structured site makes it easy for search engines to crawl and index your content. It also helps users find the information they need quickly and easily.

There are a few things to keep in mind when structuring your site:

  • Use a logical hierarchy: Organize your content into categories and subcategories. This will help users navigate your site and find the information they need.
  • Use descriptive URLs: Descriptive URLs help both users and search engines understand what a page is about. Avoid using long, confusing strings of numbers and letters.
  • Use keyword-rich titles: Titles are one of the first things that users see when they find your site in a search engine. Make sure they accurately reflect the content on the page.

Faceted navigation

Faceted navigation is a technique used by some ecommerce sites to help shoppers find the products they’re looking for. It involves creating links to different product categories, which the shopper can then filter by price, color, size, etc.

Faceted navigation can be a great way to improve the user experience on your site and help shoppers find the right product for them. However, it’s important to make sure that your faceted navigation is set up correctly from a technical SEO perspective.

If done incorrectly, faceted navigation can actually hurt your site’s performance in search engines. This is because each link in your faceted navigation will create a new URL, which can lead to duplicate content issues.

To avoid these issues, you need to make sure that each link in your faceted navigation points to a unique URL.

Chapter 2. Keyword research

You can better understand how consumers search for your products by doing keyword research. This information can be used to develop product pages and subcategories that satisfy searcher demand. Let’s examine how to carry this through.

Finding subcategory keywords

When it comes to keyword research for ecommerce, one of the most important things to keep in mind is finding subcategory keywords. These are the keywords that people use when they are searching for products within a specific category.

There are a few different ways to go about finding subcategory keywords. One way is to use a keyword research tool like Google Keyword Planner. Simply enter in your main category keyword and then click on the “Get Ideas” tab. From there, you’ll be able to see a list of related keywords, some of which will be subcategories.

Another way to find subcategory keywords is to simply think like a customer. What would someone search for if they were looking for a product within your category?

Finding product page keywords

Finding the right keywords for your product pages can be a challenge, but with a little research and trial-and-error, you can find a great selection of keywords that will help improve your page ranking and visibility.

There are a few different methods you can use to find keywords for your product pages. One is to simply brainstorm a list of potential keywords yourself. Another is to use a keyword research tool like Google Keyword Planner or Moz Keyword Explorer.

Once you have a list of potential keywords, it’s important to try them out and see how they perform. Use Google Analytics to track your page views and conversions for each keyword you test. This will help you narrow down the list to the most effective keywords for your product pages.

Chapter 3. On-page SEO

On-page The procedure of optimising the content on your page is known as SEO. It contains improvements to the programming behind the scenes and the content you see. Let’s go through some improvements and factors to think about for e-commerce websites.

Title tags, meta descriptions, and H1s

Title tags, meta descriptions, and H1s are all important elements of on-page SEO.

Title tags are the most important element of on-page SEO, as they are used to tell search engines what your page is about. Meta descriptions are also important, as they give searchers a brief overview of your page’s content. Finally, H1s help to structure your page’s content and make it easy for search engines to understand.

By including these elements on your pages, you can ensure that your pages are optimized for both search engines and users.


  1. On-page SEO is the process of optimizing a website for search engines.
  2. This includes optimizing the website’s title, meta tags, keywords, and description.
  3. It also involves optimizing the website’s content, structure, and navigation.

Product and category descriptions

If you’re selling products online, then you need to make sure your product and category descriptions are optimized for on-page SEO. This means including relevant keywords and phrases, as well as making sure your descriptions are unique and engaging.

Here are a few tips for optimizing your product and category descriptions:

  1. Do your keyword research: Make sure you know which keywords and phrases potential customers are using to search for your products. Then, include these keywords throughout your descriptions.
  2. Keep it unique: Don’t just copy and paste manufacturer descriptions—write your own, unique content that will help your products stand out from the competition.
  3. Make it readable: Use clear, concise language in your descriptions—avoid jargon or overly technical terms. And break up your text with bullet points or lists to make it easier to read.

Chapter 4. Link building

Due to the fact that there is typically no benefit for another party to link to a product or category page, link building for e-commerce stores is challenging. There are a few tried-and-true techniques, though. To obtain connections to your homepage, you can also employ various strategies. Let’s discuss a couple strategies.

Product feedback technique

  1. On-page SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs).
  2. One important part of on-page SEO is incorporating keywords throughout the website, including in product feedback forms.
  3. By including keywords in product feedback forms, businesses can ensure that their products are being found by potential customers who are searching for those specific terms.
  4. As a result, businesses can get more targeted feedback about their products and optimize their on-page SEO efforts accordingly.
  5. In addition to keywords, businesses should also consider other factors when crafting their product feedback forms, such as the overall design and user experience.
  6. By taking all of these factors into account, businesses can create an effective product feedback form that will help them improve their ranking in SERPs and attract more visitors to their website.

Unlinked mentions in reviews

When it comes to on-page SEO, unlinked mentions in reviews can be a powerful tool. By including unlinked mentions of your brand or product in your reviews, you can signal to search engines that your brand is relevant and trustworthy. This, in turn, can help improve your search engine rankings and visibility.

Including unlinked mentions of your brand in reviews can also help build trust with potential customers. When potential customers see that others are talking about your brand positively, it can help create a sense of trust and credibility.

Finally, unlinked mentions in reviews can also help drive traffic to your website or blog. If people see that you’re getting mentioned in reviews, they’ll be more likely to click through to learn more about you. All of this can ultimately lead to more sales and conversions for your business.

Chapter 5. Advanced e-commerce SEO tips

With e-commerce SEO, everything said above will get you off to a good start. However, there are additional actions you may do to increase search traffic and revenue. Let’s examine a few of them.

Index faceted URLs with search demand

Search engine optimization for e-commerce can be difficult to master. However, by following a few simple tips, you can make sure that your e-commerce site is properly indexed and searchable by potential customers.

One important tip is to create faceted URLs for your products. Faceted URLs are easy for search engines to index and they help potential customers find the specific product they are looking for.

Another important tip is to use keywords throughout your site, including in product descriptions, titles, and tags. Using relevant keywords will help potential customers find your site more easily.

Finally, it is also important to keep your site updated with fresh content. Adding new products, blog posts, or other content will help keep potential customers coming back to your site.

Create product-led content for search

As the ecommerce landscape becomes more competitive, it’s important for online retailers to be strategic about their content marketing. One way to set your store apart from the rest is to create product-led content that is optimized for search. Here are some advanced tips for ecommerce SEO:

  1. Do your keyword research. Identify the terms that potential customers are using to search for products like yours. Use these keywords throughout your website, including in product descriptions, blog posts, and title tags.
  2. Optimize your website for mobile. More and more people are using their smartphones to shop online. Make sure your website is mobile-friendly so that users have a positive experience and are able to find the products they’re looking for easily.
  3. Increase your site’s speed. A slow website can frustrate users and cause them to abandon their purchase altogether.

Add schema markup to product pages

If you want to make sure your product pages are getting the most love from Google, you need to add schema markup. Schema markup is code that helps search engines understand the content on your page. By adding schema markup to your product pages, you’re giving Google more information about your products, which can help your pages rank higher in search results.

Here are a few tips for adding schema markup to your product pages:

  1. Use the correct schema type. There are many different schema types, but the most common for product pages is ‘Product’. Make sure you’re using the correct schema type for your page.
  2. Include all relevant information. When it comes to product pages, Google wants to know everything about your product. Make sure to include things like price, availability, and any other relevant information.

Keep learning

E-commerce SEO is not an easy process. Getting the fundamentals right is simple enough, but satisfying search demand while avoiding typical technical problems is frequently trickier than it seems.

John Harper

#1 File Information bestselling author John Harper loves to dispel the myth that smart men & women don’t read (or write) romance, and if you watch reruns of the game show The Weakest Link you might just catch him winning the $77,000 jackpot. In 2021, Netflix will premiere Bridgerton, based on his popular series of novels about the Why Files.

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