Standard organic SEO operates very differently from local SEO, which is how we should approach it.
Along with the possibility of differing searcher intent, Google’s methodology for displaying the map pack is distinct from its primary organic algorithm.
I’ll be walking you through how to increase your visibility and attract new clients with local SEO in this article.
1. Keep An Eye On Your Competitors’ Google Business Profile Q&As
As a business owner, it’s essential to keep an eye on your competitors’ Google Business Profiles. Why? Because their Q&As can give you insights into how they’re improving their Local SEO.
Here are a few things to look for:
- Are they actively answering questions?
- Are they using keyword-rich answers?
- Are they providing helpful, informative answers?
If your competitor is doing all of the above, then they’re likely seeing improvements in their Local SEO. And that means you need to step up your game!
2. Tweak A Google Product Listing To Get More Exposure
Are you looking to improve your Local SEO? If so, one small tweak you can make is to your Google Product Listing.
Adding just a few extra words to your product title can help to increase your exposure and get you more traffic. For example, instead of listing your product as “ widgets”, try “ widgets – the best way to stay organized”.
By adding just a few extra words, you can help improve your chances of being found by potential customers who are searching for what you have to offer. So why not give it a try? You may be surprised at the results!
3. Use Google’s Business Messages While You Can
Google is constantly changing its products and services. While this can be frustrating for businesses, it also presents opportunities. One opportunity that businesses should take advantage of is Google Business Messages.
Google Business Messages allows businesses to communicate with potential customers directly through Google My Business. This can be a great way to improve local SEO and reach new customers.
However, Google has announced that they will be discontinuing Google Business Messages on April 30, 2020. So businesses only have a few months left to take advantage of this service.
If you’re looking to improve your local SEO, then you should consider using Google Business Messages while you still can. It’s a great way to reach new customers and connect with them directly. But don’t wait too long, because this service will soon be gone for good.
4. Update Your GBP With All Relevant Newly Available Attributes
If you’re looking to improve your local SEO, be sure to update your GBP with all relevant newly available attributes. This will help ensure that your business is visible to potential customers in your area.
Some of the new attributes you’ll want to include are your business hours of operation, address, phone number, and website URL. You’ll also want to make sure that your business is properly categorized.
Including all of this information will help potential customers find your business when they’re searching for the products or services you offer. So take the time to update your GBP today and see the results tomorrow!
5. Join Local Marketplaces And Forums
If you want to improve your local SEO, one of the best things you can do is join local marketplaces and forums. This will help you get your business in front of more potential customers and clients, and it will also give you a chance to build up your reputation as a trusted authority in your industry.
There are a few different ways to find local marketplaces and forums that are relevant to your business. One way is to simply search for them online. Another way is to ask other companies in your area if they know of any good ones.
Once you’ve found a few local marketplaces and forums that you’re interested in, take some time to create profiles for each one. Be sure to include keywords that are relevant to your business so that people can easily find you when they’re searching for what you offer.
6. Don’t Neglect Bing, DuckDuckGo, And Others
When it comes to search engines, Google isn’t the only game in town. In fact, there are a number of other search engines that can be a valuable resource for your business – if you know how to use them.
Bing, DuckDuckGo, and others may not have the same market share as Google, but that doesn’t mean they should be ignored. In fact, these search engines can be a great way to improve your local SEO.
Here are a few tips on how to make the most of these other search engines:
- Claim your listing. Like with Google My Business, you’ll want to claim your listing on Bing Places for Business and DuckDuckGo Places. This will help ensure that your business shows up in relevant searches.
- Optimize your listings.
7. Keep An Eye On Your Reputation
If you’re a business owner, it’s important to keep an eye on your reputation. Here are a few tips to improve your local SEO:
- Make sure your website is up-to-date and accurate. Include your correct NAP (name, address, phone number) information on every page.
- Encourage customer reviews and testimonials, and respond to them promptly.
- Use social media to interact with your customers and build relationships.