Messages sent by email have a 45 times higher chance of being noticed than those posted on Facebook, according to studies.
Just 2% of Facebook fans view the posts that an account has scheduled, but 90% of emails get delivered to the intended recipient. This exemplifies the crucial function email marketing still plays in the modern marketing process where businesses are trying to reach their target audience.
Here are five suggestions for using email marketing to expand your company amid the current recession.
1. Build an email list.
Email marketing can be a great way to grow your business. By building an email list, you can stay in touch with your customers and prospects and offer them valuable information and deals.
There are a few ways to build an email list. One way is to offer something for free in exchange for an email address. For example, you could offer a free e-book or white paper. Another way is to simply ask people to sign up for your email list.
Once you have a list of email addresses, you can start sending out regular newsletters or promotional offers. Be sure to include valuable content that will keep your readers engaged. And don’t forget to include a call to action in each email so that your readers know what they should do next.
2. Establish your sending frequency and goals.
You can use email marketing to grow your business in many ways. For example, you can use email marketing to increase brand awareness, drive traffic to your website, or generate leads. However, before you can start using email marketing to grow your business, you need to establish your sending frequency and goals.
Sending too many emails can be counterproductive and will likely result in a high unsubscribe rate. On the other hand, not sending enough emails will make it difficult to achieve your goals. The key is to find the right balance for your business.
Once you have established your sending frequency, take some time to determine what goals you want to achieve with your email marketing campaign. Do you want to increase sales? Drive traffic to your website? Generate leads?
3. Segment your audience.
An email marketing strategy is an essential part of any marketing plan. It allows you to target a specific audience with customized messages that promote your product or service. By segmenting your audience, you can more effectively reach your target market and grow your business.
There are a few ways to segment your audience for email marketing purposes. One way is to segment by location. This allows you to send different emails to people in different parts of the world, or even in different states or provinces. Another way to segment your audience is by demography, such as age, gender, or income level. This ensures that your message is relevant to the recipient.
You can also segment your audience by interests or behaviors. This allows you to send more targeted messages that are likely to be of interest to the recipient.
4. Improve the open rate of emails.
Email marketing can be a great way to grow your business. Here are a few tips to improve the open rate of your emails:
- Use an attention-grabbing headline.
- Keep your email content short and to the point.
- Use images and videos to break up the text and make your email more engaging.
- Personalize your emails with the recipient’s name and other relevant information.
- Send your emails at a time when they’re likely to be opened and read, such as early in the morning or during lunchtime.
5. Test your emails.
Email marketing can be a great way to grow your business, but only if you’re doing it right. Part of that is making sure your emails actually get delivered to your subscribers.
One way to do that is to test your emails before you send them out. That way, you can be sure they’re going to the right people and that they’re looking the way you want them to.
There are a few different ways to test your emails. One is to send yourself a test email and see how it looks in your inbox. Another is to use a service like MailChimp’s Inbox Inspector, which will show you how your email will look in different email clients.
Email marketing is a powerful tool that can help you grow your business. By following the tips above, you can create successful email campaigns that will engage your customers and help you achieve your business goals. So what are you waiting for? Start planning your next email campaign today!