When someone signs up for your email list, it’s crucial to follow up with them. You want to convert them from a prospect into a customer. According to the reports, “the average return on investment for direct mail is $38 for every dollar spent, making it one of the most effective channels marketers have today.” And that number gets considerably higher when you consider a follow up email.
This article will discuss the five advantages of these emails and tips to get you started.
1. Help You Convert Prospects Into Customers
Prospects are those who have shown an interest in your product or service but haven’t yet made a purchase. You can nurture these prospects and turn them into paying customers by sending emails for follow-up.
According to a study by HubSpot, sales reps who send emails for follow-up are 60 percent more likely to convert leads into customers than those who don’t.
These emails also allow you to upsell or cross-sell your products and services. For example, if a customer has just purchased a product from you, you can send them an email to follow up with information about complementary products that would go well with their purchase.
2. Increase Your ROI
ROI, or return on investment, is a critical metric for any business. These types of emails can help you boost your ROI significantly. Here’s how it works:
When you send a follow-up email after someone makes a purchase, you’re essentially staying in touch with your customer and building a relationship with them. Retaining a customer is cheaper than having to acquire a new one. So by sending emails for follow-up, you’re increasing your ROI.
It can increase the lifetime value of your customers as well.
Lifetime value is the total amount of money a customer will spend on your product or service throughout their life. With timely follow-ups, you increase the chances that they’ll continue doing business with you and not take their business elsewhere.
3. Improve Your Conversion Rate
Many factors contribute to a successful conversion, but timing is one of the most important aspects. Sending a follow-up email gives you another chance to make your case and seal the deal.
Other factors include:
- The quality of your product or service
- How well you’ve communicated the value of your offering
- The strength of your call to action
- The level of trust you’ve established with the prospect
But if you give the customer a nudge at just the right time, it can make all the difference. That’s where emails for follow-up come in.
4. Help You Build Relationships with Your Subscribers
The best way to build a relationship with someone is to keep in touch. By sending regular emails for follow-up, you’re staying top of mind without being overly pushy. These emails should be about providing value and helping your subscribers get to know, like, and trust you.
To build relationships with your subscribers, try sending:
- A “getting to know you” email
- A behind-the-scenes look at your business
- An exclusive subscriber discount or coupon code
- A helpful how-to or tip sheet
5. Increase Customer Loyalty and Retention
You can use these emails to keep your customers updated on your latest products, services, or deals. By staying in touch with your customers via emails, you foster a sense of loyalty and encourage them to continue doing business with you.
Tips To Get Started with Follow-Up Emails
Here are some tips to get you started with these impactful emails:
1. Create A List of Customers to Follow-Up With
One of the most critical steps in sending emails for follow-up is to create a list of customers to follow up with. It can be done by manually adding customers to your list or using customer relationship management (CRM) software.
When you have a list of customers, you can segment them based on different criteria such as location, purchase history, or even the type of product they bought. It will help you send more targeted and relevant emails.
2. Use A Good Sales Automation Software
Sales automation software is an excellent tool for managing your emails for follow-up. It can help keep track of who you need to follow up with and when and automate sending out emails.
It can save you time and ensure that your emails are always sent on time.
Sales automation software can also help you track the results of your emails. The information can be valuable in understanding what works and what doesn’t work for your emails.
Sales representatives who take the time to send emails to follow up after meeting a potential customer are more likely to make a sale than those who don’t. These emails show your potential customer that you’re interested in their business and willing to go the extra mile to earn their trust.
Learn more from business and read Five Tips to Write the Best Sales Email You’ve Ever Sent.